Icon Makers

What makes so many of the protagonists of Italian design into true Icon Makers? It’s hard to say. The formula is based on a successful alchemical mixture that is almost impossible to decode, whose binder is the long history of manufacturing in our country, and a vital productive fabric driven by a wide range of remarkable professional figures. A system of different forms of intelligence and expertise that gives rise to a variegated panorama of products, vivid presences in the collective imaginary and their communication.

The special issues of the Serie Oro (Gold Series) of Interni are dedicated to these personalities, in an ideal continuation of the narrative of Italian design that began in 2014 with the volume to mark the 60th anniversary of the magazine.

After “Design Icons” in 2016, with 500 iconic products of Italian design from 1954 to the present, this year the focus shifts to the protagonists ‘behind the scenes’ of design: entrepreneurs, photographers, graphic artists and communicators who play a key role in the international success and innovation of the brands of Made in Italy, in the evolution of furniture design and tastes.

The history and contemporary spirit of Italian design are narrated through an overview of 100 selected protagonists, presented in their specific professional categories. They are introduced with writings by renowned international critics like Domitilla Dardi, Deyan Sudjic and Leonardo Sonnoli, who discuss the roots and specificities of contemporary design. The contributions of Cristina Morozzi and Christoph Radl focus on the work of the photographers and art directors, taking stock of the evolution of roles and types of expertise.

The story and the challenges of the Icon Makers, identified through various indications, are described by the protagonists themselves, in a sort of self-portrait. Direct testimony, without attempting to cover all the various facets of business and communication, but offering an overall vision of the people who work in the complex system of Italian International Design, contributing to the transformation of design thinking into iconic products.

Architecture as meditation

Pavilion of the Holy See

16th International Architecture Exhibition of the Venice Biennale

Island of San Giorgio Maggiore, Venice

24-25 May 2018 – vernice
26 May – 25 November 2018 

The ceramic surfaces of Panariagroup have been chosen for one of the works of architecture in the first Pavilion of the Holy See at the16th Venice Architecture Biennale.



Panariagroup has contributed to the construction of one of the ten chapels in the exhibition, namely the one designed by Francesco Cellini, supplying the advanced technology and aesthetic quality of an innovative product: laminated porcelain stoneware.

Thanks to their limited thickness (3.5, 5.5, 6 or 6.5 mm) and great strength, the surfaces offer exceptional flexibility, responding to the design needs of the chapel created by Cellini with its rectangular form and a central transept that cuts perpendicularly across the structure.



The ceramic slabs chosen by the architect belong to two of the group’s brands, Cotto d’Este and Lea Ceramiche, and have been applied both inside and outside the work, combining the appeal of an original architectural project with the technical and aesthetic performance of the materials.

The catalogue of Vatican Chapels – Pavilion of the Holy See, edited by Francesco Dal Co, with essays by Gianfranco Ravasi, Francesco Dal Co and Elisabetta Molteni, is published by Electaarchitettura.

Coordinated image and graphic design of the catalogue by Tassinari/Vetta.


Lucio Fontana and Osvaldo Borsani

From a private home in Milan - Sotheby's - Palazzo Serbelloni – Corso Venezia 16 – Milan - Auction 18/19 April 2018 – on view 14/17 April 2018


“When we used the word design we did so with great respect, because it indicated a new way of thinking and building: it was a word used only by professionals, trying to operate in a dull, difficult context, to explain new methods that could be applied to industry.”

This is how Osvaldo Borsani, architect and designer, driven by a focus on advanced technology and innovation, expressed the meaning of the word design. The interaction with Lucio Fontana was a natural result of a shared desire to experiment with new paths and solutions, to make interiors that would be functional and artistic at the same time.

The example offered for auction is one of the finest collaborations between Borsani and Fontana. The central idea is based on aesthetic principles shared by architects, painters, sculptors, decorators and designers, leading to the renewal of art and a new conception of living space.

Besides the already well-known and well-documented cases of Casa Melandri, Casa Gentilini and Casa Maffioli – among others – Sotheby's presents one of the results of this intense collaboration.

The project of the entire private residence was commissioned in 1954 to Borsani’s studio and was enhanced by the collaboration with Lucio Fontana, who contributed the Arlecchini wall decorations and the Concetto Spaziale ceiling, a work that dominates the space, setting its visual tone, and is one of the largest existing pieces made by the artist.

For more info: tel. 02295001 - Sotheby's


Historical Promiscuities

Works by Adam Nathaniel Furman 16 / 22 April 2018 - Vudafieri-Saverino Partners Studio, Via Rosolino Pilo 11, Milan

Inside the studio of Vudafieri-Saverino Partners, the ceramic works by Furman reinterpret history and architecture through pop atmospheres, forms and colors.

Curated by Luca Molinari, the show features ceramic pieces made with Bitossi in an exclusive limited edition, as well as items from the John Soane Museum of London; visitors can also see drawings, prints and videos created by Furman.

The setting is the studio of Vudafieri-Saverino Partners, where Tiziano Vudafieri and Claudio Saverino have created a narrative workspace full of eclectic artistic references.


Sound design

After its recent release on the Italian market, Como Audio, the American brand founded by Tom DeVesto – known for the success of Tivoli Audio – announces its participation at the FuoriSalone from 17 to 22 April 2018 at Chicchi Ginepri, Via Daniele Manin 13, Milan.

Five days of great sound quality and functional design. An important “first date” for Como Audio with our country.

The sounds from Solo, Duetto, Musica, Amico, Ambiente and Amica will fill the space of Chicchi Ginepri, the historic fashion purveyor with roots in the city of Milan. The choice of the location is no coincidence: the two brands share a philosophy based on constant pursuit of new inspirations, with a particular focus on taste, materials and quality.


The sign of control

For its 25th anniversary Nice, operating in the Home and Building Automation sector, presents the new limited-edition graphic design of the Inti and Era P control systems for home automation.

The new systems offer the possibility of choosing from 5 different covers, with appealing, colorful design, to match with the mood of the moment, a specific decor approach, or the latest fashion trends.

Nice Inti is small and slim, making it the ideal control to keep in a pocket or to use as a keychain, to manage any automation system for gates and garage doors. Secure and reliable thanks to the personal identity code, it is easy to use and intelligent, with the option of remote storage of settings to make it possible to set up a new transmitter without being close to the installation.

Nice Era P, the practical control system for one-click regulation of automated curtains and blinds in the home, features two covers from which to choose to match the interior design.

Technology and design

Lucchese designs the European Flexo Hub of Kodak, drawing inspiration from the Factory of Andy Warhol

The objective of Kodak to make a meeting place of technology, design and modern “smart working trends” has led the Italian designer Francesco Lucchese to create a project based on an icon of the 20th century, Andy Warhol and his Factory.

Another source of inspiration for the project is the art of Piet Mondrian, where geometric lines convey a sense of technical aesthetics to sum up the concept between art and technology, thanks to areas featuring the colors of Kodak.

The Hub is organized around forceful black orthogonal lines, where colored areas become a clear reference point for display spaces. The office design applies the same things, but with a more domestic tone.

Work positions are inserted in a large dynamic loft space that adapts to changing needs. The lounge area offers a place where Kodak staffers can organize events, welcome clients or hold informal meetings.

Baglietto, a dream on the sea

At Sala delle Compere, Palazzo San Giorgio, Genoa

from 7 April to 1 May 2018

Baglietto, the historic shipyard based in La Spezia, is the main sponsor of the original exhibition Baglietto, un sogno sul mare to retrace the history of the brand of the seagull symbol.

The show comes from an idea of Emanuela Baglietto, an architect and partner in the studio Renzo Piano Building Workshop, the daughter of Pietro Baglietto, the last owner of the family business, together with his cousin Giampiero.


The show retraces the fundamental phases of the history of the Baglietto shipyard, from the founding in 1854 to its rise as a case of Italian excellence in the field of nautical design.

A true tribute: from the first skiffs to the motor yachts, by way of the MAS armed motorboats of the World Wars, experimental vessels, technological innovations and boats for exceptional clients and yachtsmen.

A case of constant growth, with an eye on changes in the market, also nurtured by the project of Gruppo Gavio, which purchased the seagull trademark in 2012.



The show is divided into theme areas through an exhibition design – done by Emanuela Baglietto in collaboration with the architect Matteo Orlandi – featuring a light structure of laminated wood, to present historical photographs and drawings as if they were floating in the air.




Trieste Airport

After 13 months of work, the intermodal platform of Trieste Airport has been opened.

The new transport hub of Friuli Venezia Giulia brings together a completely renovated airport facility, a rail station, a terminal for buses, and a new parking facility; it offers a system of internal circulation and connection between the airport and the structures of the center, with an elevated walkway made by Lombardini22.



The footbridge in steel and glass has been designed by the team of Lombardini22/FUD, specializing in Physical Branding and Communication Design.

Starting with analysis of the site, the alternating colors are taken directly from the territory, replicating the rhythmical patterns of farmland. Full and empty zones, the sky and the earth, set the pace of the hues and materials of the facade.



The walkway has been developed by Lombardini22 starting with a modular element that reproduces the symbol of Trieste Airport. Its manipulation creates a module that becomes the new compositional feature, adding to the dynamism of the facade.

The ongoing collaboration with FUD – already responsible for the design of the coordinated visual communication system and the new name – guarantees a coherent approach of continuity.

The airport has been modernized, with new features added to the indoor areas: from waiting areas to restaurants, departure lounges to gates and arrival zones.

The project sets out to simplify the passenger experience, thanks to a universal, clear, immediate language. FUD’s approach provides easy orientation and information, through effective, intuitive signals that are also attractive and contemporary.


Frank Lloyd Wright

Turin,  28 March - 1 July 2018


Through photographs, objects, catalogues, lithographs and original drawings, the exhibition at Pinacoteca Giovanni e Marella Agnelli explores the thinking of Frank Lloyd Wright on the theme of organic architecture, starting from his first trip to Italy in 1910 and extending to his last visit to the country in 1951. The accent is on his engagement in the debate on architecture, urban planning and landscape in Italy.

The exhibition itinerary features sections that explore the different types of buildings – houses, museums, office buildings and skyscrapers – where iconic works like Fallingwater and the Guggenheim Museum of New York are presented alongside less famous designs.


The exhibition Frank Lloyd Wright tra America e Italia, curated by Jennifer Gray, is presented by the Avery Architectural & Fine Arts Library, Columbia University, in collaboration with the Miriam & Ira D. Wallach Art Gallery, Columbia University.


Issey Miyake Kyoto

Issey Miyake opens a monobrand store in Kyoto designed by Naoto Fukasawa to combine the concept pf ‘making things’ with a traditional Japanese machiya (townhouse).

The new facility, with the classic sumi as its basic color (a shade of anthracite gray), blends tradition and innovation in a restful atmosphere.



The garden contains a gallery featuring traditional Japanese crafts and the research of Issey Miyake on apparel.


Organic architecture

In the heart of Friuli, a single-family residence with contemporary design is gracefully inserted in the landscape, while providing maximum comfort.

Immersed in greenery and light, this stylish, creative home provides a synthesis between the spirit of the place and the needs of its inhabitants.

Referencing the organic and rational constructions of the 20th century, the complex volumes of the building – designed by Massimo Nencioni of the studio 2M Engineering – feature aluminium window frames by Schuco.