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Glow, Velasca, Glow!

Glow, Velasca, Glow!

Progetto Ingo Maurer e Axel Schmid
Con CastagnaRavelli
Data Pubblicazione: 6 April 2016

Ingo Maurer ha affrontato la sfida di illuminare uno dei grattacieli più originali, la Torre Velasca di Milano.

Il designer ‘dipinge’ l’edificio di luce: la parte inferiore e la copertura della torre assumeranno un colore rosso brillante, come fossero delle braci, e contrassegnano questa straordinaria architettura come hotspot temporaneo e sito di Audi City Lab. La parte centrale resterà scura, ma alcune finestre saranno illuminate a caso.

Quattro anelli bianchi si muoveranno sulla parte inferiore dell’edificio formando il logo della Casa automobilistica per qualche secondo di tanto in tanto.

Ingo Maurer preferisce non spiegare la sua scelta dei colori, ma lascerà che siano i visitatori a trovare la propria interpretazione.

La realizzazione tecnica dell’illuminazione della Torre Velasca è affidata a CastagnaRavelli.

 

Progetto: Ingo Maurer e Axel Schmid con CastagnaRavelli

Realizzazione: Audi

 

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Glow, Velasca, Glow!

Glow, Velasca, Glow!

Project Ingo Maurer and Axel Schmid
With CastagnaRavelli
Data Pubblicazione:

Ingo Maurer meets the challenge of lighting one of the world’s most original skyscrapers, Torre Velasca in Milan.

The designer ‘paints’ the building with light: the lower part and the top of the tower take on a bright red hue, like embers, indicating this extraordinary work of architecture as a temporary hotspot, the location of the Audi City Lab. The central part will remain dark, but certain windows will light up at random.

Four white rings move on the lower part of the building, forming the logo of the automaker for a few seconds, from time to time.

Ingo Maurer prefers not to explain his choice of colors, allowing visitors to make their own interpretation.

The technical implementation of the lighting project for Torre Velasca has been done by CastagnaRavelli.

 

Project: Ingo Maurer and Axel Schmid with CastagnaRavelli

Produced by Audi

 

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Innovative Perspectives

Innovative Perspectives

Project Lissoni Associati
Torre Velasca

Data Pubblicazione: 6 April 2016

Matter, air, space, light. Dynamic, harmonious, floating, glowing forms. Figures that illustrate technological development reflected in the aesthetic dimension.

For FuoriSalone 2016 and Interni Open Borders, the architect Piero Lissoni interprets the Audi logo in installations located in emblematic places of the city of Milan: the area in front of Torre Velasca and Via Monte Napoleone.

The four rings, symbol of the Audi identity, become metal creatures growing on a natural surface that emit and receive light. They evoke the lightness and strength of the mysterious, futuristic objects of the artist Fausto Melotti.

Expressions of this apparent paradox, the sculptures – conceived to suggest research that leads to the essence of things, making them light and luminous – actually convey an idea of perfect balance. Micro-architectures that seen from above indicate the presence of Audi in the geography of the city.

 

Project: Lissoni Associati

Produced by Audi

 

 

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Now Reading:
Innovative Perspectives

Innovative Perspectives

Project Lissoni Associati
Torre Velasca

Data Pubblicazione: 6 April 2016

Matter, air, space, light. Dynamic, harmonious, floating, glowing forms. Figures that illustrate technological development reflected in the aesthetic dimension.

For FuoriSalone 2016 and Interni Open Borders, the architect Piero Lissoni interprets the Audi logo in installations located in emblematic places of the city of Milan: the area in front of Torre Velasca and Via Monte Napoleone.

The four rings, symbol of the Audi identity, become metal creatures growing on a natural surface that emit and receive light. They evoke the lightness and strength of the mysterious, futuristic objects of the artist Fausto Melotti.

Expressions of this apparent paradox, the sculptures – conceived to suggest research that leads to the essence of things, making them light and luminous – actually convey an idea of perfect balance. Micro-architectures that seen from above indicate the presence of Audi in the geography of the city.

 

Project: Lissoni Associati

Produced by Audi

 

 

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