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Quick Brown Fox Jumps Over the Lazy Dog

Quick Brown Fox Jumps Over the Lazy Dog

Big – Bjarke Ingels Group
Loggiato Est
Data Pubblicazione: 27 March 2017

Il titolo dell’installazione è un pangramma, una frase di senso compiuto nella quale vengono usate tutte le lettere dell’alfabeto. È il mezzo per i danesi Big- Bjarke Ingels Group per intervenire in modo leggero e poco invasivo nel Loggiato Est, trasformandone in modo significativo la percezione.

La frase, estrapolata dal suo contesto e inserita nell’architettura storica, assume un tono surreale e risulta di forte impatto. Il pangramma appare come una presenza di luce nello spazio, la cui leggerezza si giustappone alla fisicità e materialità dell’edificio storico.

Nell’installazione viene utilizzato Alphabet of Light, il sistema di luci disegnato da Big per Artemide. È un linguaggio di luce che, con due soli elementi, permette di creare tutte le lettere dell’alfabeto di un nuovo font di scrittura.

Per il progetto Big si è ispirato a due riferimenti danesi: la cosiddetta creatività sistematica del Lego, che combina logica e fantasia, e la teoria additiva dell’architetto Jørn Utzon che da pochi elementi formali ha costruito una grande diversità di opere.

Realizzazione: Artemide

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Now Reading:
Quick Brown Fox Jumps Over the Lazy Dog

Quick Brown Fox Jumps Over the Lazy Dog

Big – Bjarke Ingels Group
Loggiato Est
Data Pubblicazione:

The title of the installation is a pangram, or a plausibly meaningful phrase that contains all the letters of the alphabet. It becomes the pretext for the Danish studio Big- Bjarke Ingels Group to intervene in a light, non-aggressive way in the Loggiato Est, significantly transforming its perception.

The phrase, taken out of context and inserted in a historic work of architecture, takes on a surreal and intriguing tone. The pangram is like a presence of light in space, whose ethereal character forms a contrast with the material substance of the historic building.

The installation makes use of Alphabet of Light, a system of lights designed by Big for Artemide. It is a language of light that with just two pieces permits creation of all the letters of the alphabet in a new font.

For this project, Big had two sources of inspiration from Denmark: the so-called systematic creativity of Lego, combining logic and fantasy, and the additive theory of the additive theory of the architect Jørn Utzon, who built a wide range of different works using just a few formal elements.

Produced by Artemide

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Lo Scalone

Lo Scalone

Michele De Lucchi
Cortile d’Onore e Loggiato Ovest
Data Pubblicazione: 27 March 2017

A wooden staircase that connects the Cortile d’Onore to the Loggiato Ovest brings out the extraordinary proportions of the cloister of Ca’ Granda.

The functional concreteness and materic presence of wood are juxtaposed with the immateriality of the classical rules of architecture that attempt to define, through mathematical and geometric formulae, the universal concepts of harmony and beauty.

The magnificent courtyard, however, lacks an equally grand staircase. With Lo Scalone, produced for Ferragamo Parfums with construction by Moretti Costruzioni using salvaged wood to be recycled in upcoming works, Michele De Lucchi inserts an imposing structure suitable for the proportions of the place.

The staircase, which includes a balcony-stage and also functions as stands for seating, becomes a space of socializing and reflection. An open piazza: a symbolic place of Italian culture and lifestyle.

Precisely the lifestyle that talented young photographers have captured in the images for the international contest Scent of Life Talent Awards, promoted by Ferragamo Parfums for the launch of the new fragrance Uomo Salvatore Ferragamo; the ten finalist shots are on display in the Loggiato Ovest (seating by Riva 1920; lightboxes by Ecorime).

Partner: Ferragamo Parfums
Produced by Moretti Costruzioni con Ecorime, Riva 1920, GT Design

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