INTERNI. The Magazine of Interiors and Contemporary Design

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The do ut do home and the values of dwelling
Archivio: Fuori Salone 2016

The do ut do home and the values of dwelling

Architects, designers and artists reflect on their works on the values of dwelling that characterize a community
Data Pubblicazione: 15 April 2016

Do ut do, a name created by Alessandro Bergonzoni, is a biennial project which is now being proposed for the third time, promoted by the association Amici della Fondazione Hospice Seràgnoli whose aim it to gather funds for the Foundation.

This project includes a series of events devoted to arts and cultural excellences, that involve the participation of institutions, companies and collectors. The big shot of the 2016 event is Nobel Prize for literature winner Dario Fo.

This year Alessandro Mendini designed the do ut do home with rooms created by 12 different architects and designers who dedicated them to the value of dwelling: Riccardo Dalisi (Dream), Renzo Piano (Light), Claudio Silvestrin (Love), Mario Cucinella (Empathy), Michele De Lucchi (Civilization), Terri Pecora (Complicity), Alessandro Guerriero (Waiting), Massimo Iosa Ghini (Inclusion), Alberto Biagetti (Vitality), Angelo Naj Oleari (Nature), Stefano Giovannoni (Playing), Daniel Libeskind (Meeting).

Inside the home you will find contemporary works of art and unique design pieces donated by architects, designers, artists, fashion designers to the Foundation that at the end will be subject to a draw.

Architect Michele De Lucchi stressed the value of the home: “I like to work to find out the meaning of things. Especially when you are dealing with the home. A place that we, architects and designers, seem to know very well, but that is constantly evolving. And actually we don’t realize it”.

The works will be exhibited at the Madre in Naples, the Maxxi in Rome, the Mart in Rovereto, at the Royal Palace of Caserta and, from 1st to 16th October, at the Mambo in Bologna. The last rendezvous will be a draw during which the works will be awarded and which will take place at the end of October in Bologna at the Mast.

It will be possible to visit the do ut do home thanks to a 3D virtual reality navigation system, on the Web (www.doutdo.it), in museums and in the exhibition locations that take part in this project. The soundtrack of the virtual visit will be a new, unreleased track by Gaetano Curreri and Saverio Grandi.

Text by Danilo Signorello – Photos by Efrem Raimondi

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Umbria Experience, UniAbaPg: an artistic project for companies
Archivio: Fuori Salone 2016

Umbria Experience, UniAbaPg: an artistic project for companies

Data Pubblicazione: 14 April 2016

In the framework of Open Borders, yesterday, 13th April, the Umbria Region that created the installation “Scorched or Blackened” for Interni’s exhibition-event, presented the new master’s course in Interior/Exhibit Design, that stems from the unprecedented synergy between the University of Perugia and the Academy of Fine Arts “Pietro Vannucci” in Perugia.

The presentation took place at the Università Statale, in the Aula del Senato Accademico: for the education sector, the following speakers took the floor: Fabrizio Figorilli, vice chancellor of the University of Perugia, and Paolo Belardi, chairman of the Academy of Fine Arts, while companies were represented by Andrea Margaritelli from Listone Giordano and Massimiliano Catanese from Almax.

The master’s course, that will start in the 2016/2017 academic year, aims at training professionals able to work on design projects with both technical and artistic skills, that is, able to integrate knowledge with know-how.

This is the reason why the educational project of the new course has a double approach – historic-artistic and technical-laboratory-oriented – so that students may be trained so as to have concrete possibilities of working with companies.

Text by Antonella Galli – Photos by Paolo Consaga

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Untaggable Future Untaggable Cities
Archivio: Fuori Salone 2016

Untaggable Future Untaggable Cities

The second meeting promoted by Audi at the Audi City Lab in the Torre Velasca
Data Pubblicazione: 14 April 2016

Untaggable cities was the theme of the second event in the series of meeting promoted by Audi for the Furisalone in Milan. After talking about people, this time the discussion focused on cities. The starting point was Milan which, as pointed out in his introduction by Fabrizio Longo, Audi Italia brand director, “is again the Milan we wanted”.

Audi committed to organize a competition to gather ideas and proposals to look at the future and innovation of the city, and did so in one of the most iconic architectures of Milan, Torre Velasca, restyled and rejuvenated by architect Piero Lissoni.

The panel discussion, chaired by Massimo Russo, co-editor-in-chief of La Stampa, started from the changes under way in cities, where 7/10 of the world population will live in the future, and that will become extraordinary and increasingly complex places, a development that can be faced only through innovation and technology.

“We need a multi-disciplinary approach”, said architect Michelangelo Giombini from Interni, “and this is the reason why this year’s main theme of the Fuorisalone is Open Borders: crossing the boundaries between cultures, skills and lifestyles.

“Citizens are the energy of cities”, underlined Paola Antonelli, Senior Curator of the Department of Architecture and Design and R&D Director at the Museum of Modern Art, New York. Antonelli mentioned the cities of nodes, i.e. complex networks, where even tense confrontations take place (just think of Occupy Wall Street in New York or the protests in Brazil in autumn), which also “become tools for the progress of urban planning and architecture”.

Asked to talk about urban transformation, architects Piero Lissoni and Stefano Boeri described two “untaggable” projects. The redevelopment of Torre Velasca which, Lissoni explained, is a symbol of the city and therefore requires great caution. “But caution should not mean fear, we cannot bring back time. We must have the courage to relate to our age”.

According to Boeri, architecture must be able to make clean breaks. Milan did it in the past with Torre Velasca, and this is the Milan that represents us. The Bosco Verticale (Vertical Forest) project, Boeri continued, was an experiment to continue along this direction and it can lead to new developments on a bigger scale: for example forest cities, a controversial proposal that is already raising interest in countries like China.

In the complexity of contemporary cities, cars can contribute to innovation. Fabrizio Longo, AUDI Italia brand director, mentioned this when talking of technologies such as autonomous and semi-autonomous driving, that can give back time and space to people, without ever forgetting comfort and safety.

This was followed by the experience of a creative, Francesco Ragazzi, art director of Moncler. Ragazzi mentioned the example of Los Angeles as a source of food for thought and innovative energy. “I was photographing skateboarders at Venice Beach, contemporary urban outsiders, and I ended up creating a unisex fashion collection in fall 2015, called Palm Angels. “A new brand that came from one of my passions.”

Text by Laura Ragazzola – Photos by Efrem Raimondi

 

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Design & Made in Italy!
Archivio: Fuori Salone 2016

Design & Made in Italy!

The Italian Design Center, a center focused on Italian excellence, is now born
Data Pubblicazione: 14 April 2016

A lecture hall full of prestigious Chinese and Italian authorities (Francesca Balzani, Deputy Mayor of Milan; Wang Dong, Chinese Consul in Milan), managers (Wang Linpeng, Chairman of Easyhome; Lin Yinghua, General Manager of Easyhome Top Design Centre; Wang Peng, Investment&management Director of Easyhome; Jiang Haofan, General Manager of Happy Mall International Trade co; Amedeo Scarpa, ICE Director and Coordinator in China), architects (Stefano Boeri, Michele Brunello and Yibo Xu from SBA Architetti China) took part in the presentation of the Italian Design Center, a center entirely devoted to Italian excellence that is now being created in Beijing, with a special focus on all Italian design and food.

Created by Easyhome Goho, a leading company in selling all Italian furniture and design set up in Beijing in 2010, and designed by SBA Architetti China based in Shanghai, the Italian Design Center will be a center for medium – high end market consumers that intend to experience the purchase of sophisticated products that represent the best you can find in Italian know-how.

This project has been developed not only for commercial purposes, but also to strengthen the relations between Italy and China.

“Italian design has been in China for a long time now and also Italian companies are present in the Chinese territory. What’s new in Easyhome is that there are two types of relations: on the one hand, this exchange can open up a segment devoted to Italian design&food in the Chinese market thus setting up a creative laboratory, and on the other hand, there is the intention to carefully protect product copyright and authenticity”, explained Architect Stefano Boeri.

Amedeo Scarpa from ICE shares the same approach: “China has been growing in recent years, focusing especially on quality, the protection of intellectual property and the fight against counterfeiting”.

The Italian Design Center will show Chinese consumers the Italian lifestyle, thus becoming a sort of bridge able to connect Italy and China in design and food. This was only possible thanks to Easyhome, platform and ecosystem for the furniture market in China, and to SBA Architetti, that have been able to become a “bridge” between two different cultural and commercial identities.

On the other hand, in the Chinese language the words “hello” and “welcome” as they sound also mean “bridge”.

Text Danilo Signorello – Photos by Efrem Raimondi

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