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Umbria Experience: Schorched or Blackened
Archivio: Fuori Salone 2016

Umbria Experience: Schorched or Blackened

Design, art and culture for the local branding of Regione Umbria
Data Pubblicazione: 15 April 2016

“In Italy we have always built beauty”. With these opening words, Professor Paolo Belardi (ABA Pietro Vannucci, Perugia) started the presentation of the Scorched or Blackened project at the Università degli Studi of Milan, within the framework of the exhibition event Interni Open Borders.

Beauty and know-how have old roots in Umbria, from classic art to contemporary industrial ingeniousness. Based on these assumptions, some time ago the Regione Umbria started a project for the enhancement of local values with the objective of the creation of an Umbria brand.

FuoriSalone 2016 is the perfect chance for local brand marketing, through design, art and culture.

“The Scorched or Blackened installation interprets the Open Borders theme and turns it into No Borders”, Belardi explained. “We started from Monk, a 2.0 font which is constantly evolving, created by taking Benedictine and Franciscan codices as models. Devised for ExpoMilano 2015, it has been used on this occasion for a series of objects that draw inspiration from the basic materials of quality crafts from Umbria”.

Under the portico in the Cortile d’Onore, the installation is a black “horizontal” monolith which is content and container at the same time, and highlights emotional aspects of Umbria (from the Porziuncola church in Assisi to the Grande Nero sculpture by Alberto Burri in Perugia).

After all Umbria, today like a thousand years ago, “is a precious melting pot of artists, academics, travelers”, said Professor Michele Trimarchi, Culture Economy expert and professor at the University of Bologna. “A land of hybridization, synergies, exchanges, knowledge sharing. Just think of the monasteries, of the pilgrims in the Middle Ages, that are the tourists of our time. Players of a tourism that is changing: no longer holiday as experience of vacuum, but as experience and cultural exchange with other people and situations”, Trimarchi continued.

Future needs novelties, inventions, new ideas. From this viewpoint, Scorched or Blackened describes the traditional and the most innovative productions in Umbria. Among them design, an active element in an industrial process that is deeply rooted in the quality and in the experience of a region with a venerable history.

Text by Danilo Signorello – Photos by Efrem Raimondi

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Untaggable Future Untaggable Energy
Archivio: Fuori Salone 2016

Untaggable Future Untaggable Energy

Third event of the program organized by Audi City Lab on the occasion of FuoriSalone 2016 at Torre Velasca
Data Pubblicazione: 15 April 2016

The theme dealt with in the evening of 14th April was Untaggable Energy, that is, the driving forces that create innovation and open up new perspectives for the future.

After the opening speech held by Massimo Faraò, Audi Marketing Director and host of the event, Gilda Boiardi, chief editor of Interni, recalled how FuoriSalone has been for twenty years one of these driving forces, with initiatives that have now developed throughout Milan, by extending its borders and identifying new development paths. It is no coincidence that the central theme of this design week is open borders, which means working on creativity and technology going beyond the traditional limits of disciplines.

Then Massimo Russo, co-editor of La Stampa and moderator of the debate, spoke with Franca Sozzani, chief editor of Conde Nast Italia, about how the city has changed according to the standpoint of an important observatory like that of the fashion industry.

“This industry has deeply changed and has extended”, explained Franca Sozzani. “Today everybody can talk about fashion, for instance, through social networks, and fashion is now an important reference point also for other artistic sectors, such as music, cinema and theatre”. In the past year Milan, which can count on the highest concentration of fashion houses and fashion designers, found new energy and opened up. Now more space should be given to the talent of new generations. “Standing out is difficult”, added Franca Sozzani, “but over time talented people can distinguish themselves”.

Also Eleonora Abbagnato, the star of the Opera House in Paris who left Palermo for the French capital when she was 11 years old, spoke about talents. Today she is the youngest director of a ballet school, the Opera House of Rome, and she has decided to put all her energy to the disposal of young people and promote the development of ballet in Italy. “We have talented people here and we don’t want to let them go”, she said. “But you need discipline and rigor”.

From ballet to the challenge of science. What’s the point of view of a mathematician on the fact that borders between the different cultures are disappearing? Piergiorgio Odifreddi, scientist and opinion leader, talked about the commitment of the scientific community to unite different theories, even though it is a very difficult task, for instance in physics. The fact is that culture is one and –as Piergiorgio Odifreddi said – the great scientists of the past, such as Descartes, were key figures in the culture of their time.

Also in other areas, such as radio broadcasting, contaminations encourage new experimentations. This was witnessed by Alessio Bertallot, radio personality and DJ. In the radio industry, he said, “nothing is lost, nothing is created, everything is transformed: this is the essence of creativity”. Also a DJ is a diffuser of culture, more specifically of music, and has a responsibility for those who listen to him. Radio broadcasts must try to spread culture by orienting information. This is the role of the radio industry compared to the Web: “rather than bringing the Web into the radio, we should bring the radio into the Web”, said the DJ, who since 2013 has created a streaming radio program on line. On the other hand, “Today’s revolution will not come from the Internet. It may develop in the streets”.

And it is in the streets of Matera that Joseph Grima, architect and curator, launched a project that will turn this town from Basilicata into a European capital of culture by 2019. “The town is like a battery, it’s a source of energy”, Grima declared. Matera is one of the few urban centres inhabited since the Neolithic, even though it is situated in a disadvantaged position due to water shortage, steep slopes and difficult communications. “But energy is Matera’s trump card, as well as optimism and its vital spirit.”

Now Grima is working in Mantua on a similar project, trying to seize the opportunities provided by architecture to create new and unexpected things. Such as, for instance, a project consisting of floating platforms on the lakes around this town of the Lombardy region, platforms on which art and music shows could take place.

This proves, concluded Massimo Russo, that mixing different disciplines – from mathematics to ballet, from music to architecture – you can go beyond borders and barriers, thus generating new energy and creating surprising scenarios.

Text by Laura Ragazzola – Photos by Efrem Raimondi

 

 

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The do ut do home and the values of dwelling
Archivio: Fuori Salone 2016

The do ut do home and the values of dwelling

Architects, designers and artists reflect on their works on the values of dwelling that characterize a community
Data Pubblicazione: 15 April 2016

Do ut do, a name created by Alessandro Bergonzoni, is a biennial project which is now being proposed for the third time, promoted by the association Amici della Fondazione Hospice Seràgnoli whose aim it to gather funds for the Foundation.

This project includes a series of events devoted to arts and cultural excellences, that involve the participation of institutions, companies and collectors. The big shot of the 2016 event is Nobel Prize for literature winner Dario Fo.

This year Alessandro Mendini designed the do ut do home with rooms created by 12 different architects and designers who dedicated them to the value of dwelling: Riccardo Dalisi (Dream), Renzo Piano (Light), Claudio Silvestrin (Love), Mario Cucinella (Empathy), Michele De Lucchi (Civilization), Terri Pecora (Complicity), Alessandro Guerriero (Waiting), Massimo Iosa Ghini (Inclusion), Alberto Biagetti (Vitality), Angelo Naj Oleari (Nature), Stefano Giovannoni (Playing), Daniel Libeskind (Meeting).

Inside the home you will find contemporary works of art and unique design pieces donated by architects, designers, artists, fashion designers to the Foundation that at the end will be subject to a draw.

Architect Michele De Lucchi stressed the value of the home: “I like to work to find out the meaning of things. Especially when you are dealing with the home. A place that we, architects and designers, seem to know very well, but that is constantly evolving. And actually we don’t realize it”.

The works will be exhibited at the Madre in Naples, the Maxxi in Rome, the Mart in Rovereto, at the Royal Palace of Caserta and, from 1st to 16th October, at the Mambo in Bologna. The last rendezvous will be a draw during which the works will be awarded and which will take place at the end of October in Bologna at the Mast.

It will be possible to visit the do ut do home thanks to a 3D virtual reality navigation system, on the Web (www.doutdo.it), in museums and in the exhibition locations that take part in this project. The soundtrack of the virtual visit will be a new, unreleased track by Gaetano Curreri and Saverio Grandi.

Text by Danilo Signorello – Photos by Efrem Raimondi

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Umbria Experience, UniAbaPg: an artistic project for companies
Archivio: Fuori Salone 2016

Umbria Experience, UniAbaPg: an artistic project for companies

Data Pubblicazione: 14 April 2016

In the framework of Open Borders, yesterday, 13th April, the Umbria Region that created the installation “Scorched or Blackened” for Interni’s exhibition-event, presented the new master’s course in Interior/Exhibit Design, that stems from the unprecedented synergy between the University of Perugia and the Academy of Fine Arts “Pietro Vannucci” in Perugia.

The presentation took place at the Università Statale, in the Aula del Senato Accademico: for the education sector, the following speakers took the floor: Fabrizio Figorilli, vice chancellor of the University of Perugia, and Paolo Belardi, chairman of the Academy of Fine Arts, while companies were represented by Andrea Margaritelli from Listone Giordano and Massimiliano Catanese from Almax.

The master’s course, that will start in the 2016/2017 academic year, aims at training professionals able to work on design projects with both technical and artistic skills, that is, able to integrate knowledge with know-how.

This is the reason why the educational project of the new course has a double approach – historic-artistic and technical-laboratory-oriented – so that students may be trained so as to have concrete possibilities of working with companies.

Text by Antonella Galli – Photos by Paolo Consaga

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