INTERNI. The Magazine of Interiors and Contemporary Design

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Untaggable Future Untaggable People
Archivio: Fuori Salone 2016

Untaggable Future Untaggable People

Data Pubblicazione: 13 April 2016

Untaggable Future, Audi‘s laboratory of ideas on the occasion of FuoriSalone, opened yesterday in the Torre Velasca, with the first of the four meetings scheduled, called Untaggable People.

This year the main theme “gathers the experiences of some ‘untaggable’ people of our time, who cannot be labeled and come from different walks of life”, said Fabrizio Longo, Audi Italia brand director, in his presentation “since this appears to be a necessary virtue to face the future”.

Gilda Bojardi, Interni editor-in-chief, then announced competition ‘Velasca Progetto Design – Idee sotto la Torre (Velasca Design Project – Ideas under the Tower)’, launched by UnipoSai, with the participation of Milan schools that will design new furniture (the award will be given on 30 June).

Massimo Russo, co-editor-in-chief of La Stampa, subsequently delivered the first presentation, and said that the untaggables who have been invited have shown a special ability to adapt to change, or rather, they are continuously changing.

This value was highlighted also by the first guest, sociologist Francesco Morace, who said that the uniqueness of people and the ability to have relationships with everybody are rewarded in our time, more than the fact of belonging to a group.

He was followed by Guido Guerzoni, professor at Bocconi and a tatoo expert, who defined some qualities of the untaggables, like curiosity and a love for what they are doing, no matter what it is.

This quality was well interpreted by Marcelo Burlon, another guest, beloved by teenagers for his tribal fashion collection; Burlon said that his success story is based on his ability to re-invent himself and to establish relationships.

The meeting came to an end with a panel discussion between Carlo Freccero, member of the Board of RAI, YouTube comedian Daniele Doesn’t Matter and Giovanni Perosino, head of marketing communication at Audi, who said that cars will help us get back some time by taking our place behind the wheel, thus creating the 25th hour of the day, one hour we can use for our passions.

Text Antonella Galli – Photos by Efrem Raimondi

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Archivio: Fuori Salone 2016

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Voices from Radura
Archivio: Fuori Salone 2016

Voices from Radura

A journey through environmental sustainability, biodiversity and posthuman
Data Pubblicazione: 13 April 2016

Three pleasant hours were spent focusing on environmental sustainability in the Radura installation, made by Stefano Boeri Architetti in the middle of the Cortile della Farmacia, during the Voices from Radura event, a series of meetings organized by EasyHome Goho.

Architect Stefano Boeri hosted the event and described the genesis of his installation. “The dove has always been the symbol of the University, therefore I conceived a big aviary, a careful project to get the best out of this space. Then a nest, with a transparent perimeter. The final result is Radura (Clearing), an intimate and private space”.

350 columns of wood coming from Friuli, a structure that tells the story of an Italian region and a similarly important story of sustainability. Music marks the difference between inner and outer space: four tracks composed by musician Ferdinando Arnò and this courtyard is used as a sound box and becomes a relaxing and rejuvenating place.

Michele Morgante (Innova FVG) and Matteo Marsilio (Filiera Legno FVG) talked about relaxation and rejuvenation as well, and described the activities of the two institutions they represent: the former deals with research, focused on the development of mountain areas in Friuli, while the latter is a consortium of companies that process Friuli timber from the forest to the end product.

According to them, environmental sustainability is a core value for the development and the growth of planet earth, just like biodiversity. These two values are present in many projects by Stefano Boeri and have been shared by all those who contributed to Radura.

In an ideal sequence, landscape and environment enhancement was the theme tackled by Marco Giachetti’s presentation (Fondazione Sviluppo Ca’ Granda), who described the activities of the Foundation that manages 85 million square meters of agricultural land, with more than one hundred farmhouses and two thousand properties. This enhancement combines historic and artistic assets with the development of the forestry, food and agriculture systems with respect to food safety and quality.

This journey in sustainability and biodiversity was completed by the students of the urban planning programme at Politecnico di Milano (held by Professors Stefano Boeri and Michele Brunello)

They focused on the Milan Animal City project (city and biodiversity, relationships between humans, plants and animals in the difficult context of contemporary cities) with reference to the experience of Waiting Posthuman “a research platform on posthuman, to redefine the concept of human being”, according to the words of philosopher Leonardo Caffo who presented the main lines of the projects. A human being who does not only represents forms of life, but attempts to restructure forms of life such as arts, architecture, and music.

Text by Danilo Signorello – Photos by Efrem Raimondi

 

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