INTERNI. The Magazine of Interiors and Contemporary Design

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Design Fitness in the park

Design Fitness in the park

Data Pubblicazione: 8 April 2017

It was really a nice morning, dedicated to fitness, wellness, relax and design (the best of designers), that took place on Saturday 8th April in the Palestro Gardens in Milan.

Organized by Samsung Italia and Interni for the Design Week, this fitness experience saw the participation of a few designers (including Andrea Castrignano, Giulio Iacchetti, Lorenzo Palmeri, Marco Merendi, Diego Vencato, Diego Grandi) and other enthusiasts coordinated by a personal trainer.

MyEquilibria, the tree by Metalco Active (that was featured last year at the Botanical Garden of Brera on the occasion of the event “Interni Open Borders”), the Apps and Samsung Gear S3 offered a new incentive to take part in this fitness class and track training performances.

Samsung Smart Fitness is an innovative project designed for all the citizens that will go on until June in the Indro Montanelli Public Gardens in Milan and later on will be moved to other Italian towns. This project aims at enhancing the importance of sport not only at a personal but also at a social level. A new experience to promote new wellness projects by taking advantage of the technological innovations introduced by the Samsung Mobile ecosystem.

Text by Danilo Signorello – Photo by Efrem Raimondi

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Creativity, Innovation, Sustainability

Creativity, Innovation, Sustainability

Be Brasil, design in Brazil today
Data Pubblicazione: 7 April 2017

Brazil has taken to Milan, during the Design Week, an example of its creativity, sustainability and innovation. The Be Brasil exhibition at the Università degli Studi of Milan, within the framework of the Material Immaterial event by Interni, provides an overview of the most recent creations of Brazil design based on an innovative and functional aesthetic concept.

Be Brasil Talks has gathered in the Representation Hall of the Academic Senate of the State University, designers Brunno Jahara, Ronald Sasson and Sergio Mattos who, together with Stephan Hamel (international design consultant), have described the current status of Brazilian design.

Brazilian design owes much to brothers Humberto and Fernando Campana: with them it has come under the limelight, leaving an anonymous position that it simply did not deserve. The Campana brothers started a thorough research project, based on re-use, on the combination of natural, man-made and recycled materials, which took advantage from local traditions, went beyond the concept of “ethnicity”, and elevated local design to an international position.

In their wake, Brazilian designers have learned in their designs to translate simplicity into elegance, elevating the mere crafts in which Brazilian design is rooted. A specific feature of Brazilian design is its industrial orientation (which has managed to create a design system and make it accessible), but especially its craft expertise, the search for quality that turns every object into a unique piece that stands for history, tradition, culture.

(Text by Danilo Signorello – Photos by Efrem Raimondi)

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Where has Experimentation gone?

Where has Experimentation gone?

Data Pubblicazione: 7 April 2017

Experimentation, innovation, avant-garde, self-production, design. All this was analyzed this morning during the meeting and debate “Where has Experimentation gone?” in the Representation Hall of the Academic Senate at the Università degli Studi of Milan

Massimo Iosa Ghini (architect and designer), Alberto Bianchi Albrici (Memphis), Alessandro Guerriero (designer and founder of Alchimia), Luca F. Ticini (professor at the University of Manchester and President of the Italian Society of Neuroaesthetics “Semir Zeki“) talked and then debated these issues with the audience, chaired by journalist Laura Traldi.

Today the core of design is the design stage whose task is to give answers to market demands, to provide solutions to needs for new products, or change or improve products. The aim is to sell and achieve economic returns.

Experimenting is totally different, is putting yourself at stake while working without a specific objective; is searching without knowing what you are going to find. Memphis in the 1980s or Alchimia are illustrious examples in Italy. A way of designing without having to take the market into account, rather claiming to improve the market.

The most distinguished experimenting architect, engineer, and artist in history was probably Leonardo da Vinci. In order to be able to experiment, it is necessary to feel trust around yourself. It takes time, while today only the “now” matters. It needs having something really new to offer.

The Internet of Things (IoT) is a revolutionary sector to experiment in the field of design. The risk is to miss also this chance because there are no businesspeople who are able to understand its potential and intend to support it.

A funding partner (not coming from the market) would be necessary to experiment, as is the case of movies with the new Franceschini Act. As is already happening abroad, for example in The Netherlands.

University could be the ideal sector, a privileged place where experimenting should not only be accepted but mandatory. A disconnected world, free from economic and productive constraints.

After all, in order to be able to experiment again our way of conceiving design should be reconsidered. For design is a tool that can convey a strong and poetic message: the possibility to create something that is not there yet but could exist …

(Text by Danilo Signorello – Photos by Efrem Raimondi)

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