Mauro Porcini, Chief Design Officer Pepsico
Mauro Porcini joined PepsiCo in 2012 as its first Chief Design Officer. In this newly created position, Mauro is infusing design thinking into PepsiCo’s culture and is leading a new approach to innovation by design that impacts the company’s product platforms and brands, which include Pepsi, Lay’s, Mountain Dew, Gatorade, Tropicana, Doritos, Cheetos, Quaker and hundreds of others. His focus extends from physical to virtual expressions of the brands, including product, packaging, events, experience, advertising, retail activation, architecture, and digital media. Amongst several recognitions received in the past years, Fortune Magazine listed him in the “40 under 40” ranking – its list of “the business’s hottest rising stars” – the only designer included, Ad Age named him in their “Creativity 50” – its list of the “world’s most influential creative personalities”, Fast Company recognized him as one of the “50 Most Influential Designers in America” and “Master of Design” of 2011 and the Italy America Chamber of Commerce has awarded him with the Business and Culture Award, a recognition given every year to one Italian that has performed in an extraordinary way in the U.S. in the fields of business and culture. Mauro Porcini sits on the Board of Directors of the D.M.I. and of the Italy-America Chamber of Commerce. Prior to joining PepsiCo, he served as Chief Design Officer at 3M.