RobilantAssociati, the brand advisory and strategic design firm, has handled the restyling of Poltrona Frau. The goal was to give the company an identity system that would reflect its evolution, positioning and values in a more consistent way, with a more contemporary style. The result is a brand that combines historic beauty with a more modern profile. The chased decorations have been conserved to bear witness to the excellent craftsmanship of the company, but reinterpreted in a lighter way, to convey the sense of innovation for the future.