Made in Italy for JD.com

On Tuesday evening, 4th April, during the opening event of the week of Salone del Mobile, Lijun Xin, President of JD.com Home&Life Division , officially opened the sale of products by three Italian brands working in the home decoration sector: Savio Firmino, Bordignon and Contractin.

JD.com will work with these three brands and will support them to penetrate into the Chinese market, where the demand for high quality, hand-made furniture and furnishings is strongly growing. Customers will be able to buy the products manufactured by the three brands through the Savio Firmino and Fibonacci flagship e-shops available in JD.com

Home decoration is one of the categories which is growing faster in JD.com, with an average growth rate of 100% in recent years. This sector includes: furniture and furnishings, household goods, home textiles, kitchen utensils, decoration materials, interior design services.

Chinese consumers are increasingly more focused on quality and style and we are excited to introduce these brands that represent the best of Italian design”, said Lijun Xin. “Furthermore we look forward to working with these leading brands, to make them get in touch with the 226 million active consumers of JD.com and we are willing to cooperate with them to develop new growth opportunities”.

We are pleased to be partners with JD.com and excited at the thought of working together to offer Chinese customers top quality Italian furniture and furnishings through the most reliable online platform in China”, commented Cosimo Savio, CEO of Savio Firmino. “The strategic cooperation with JD.com is an important step forward to develop our brand and it opens a new market for Savio Firmino in China.”

At Interni’s exhibition-event Material Immaterial JD.com features the installation Matrix, at the Università Statale di Milano, in cooperation with Interni China. The Curator of the installation is Yang Dongjiang, Editor in Chief of Interni China.