Mobile Expo – Presentation of projects for a traveling pavilion

The projects by Andrea Branzi, Michele De Lucchi, Migliore+Servetto and Park Associatiare proposals for a traveling installation of great communicative impact, capable of conveying the content of Expo 2015in an effective way, promoting the event during the years prior to its opening, in visits to different Italian, European and international cities. The idea comes from the desire to promote certain cultural initiatives that will offer a preview of the attractions of Expo 2015, reinforcing its image in the minds of Italians and potential international visitors, not only via web but also through “physical” moments of encounter and dialogue. The set of traveling events should encourage cooperation among different national and international communities with Expo 2015, stimulating active participation of individuals, communities, agencies, associations and local institutions. A fundamental role of Expo “on tour” is played by this project, developed in collaboration with the Milan Polytechnic.The invited participants include professional studios selected from the many that take part in the teaching and research activities of the School of Design and the IndacoDepartment of the Polytechnic. The characteristics of the traveling pavilion described in the design brief are as follows: – Experiential: an engaging experience for visitors on the theme of food and nutrition. – Educational: to inform users about the initiatives in progress and the programs and themes of the Expo. Visiting the installation, users can learn about the objectives of Expo2015 and discover the initiatives taking place in their city, but also in other places involved in the road show. The intrinsic ecological characteristics of the installation will be evident, such as the materials and their sourcing, energy consumption during use and transport, assembly and knock-down, reuse, recycling and/or disposal.- Informative: a gathering place for seminars, openings or other Expo-related events. The installation should not be a permanent place, but one of passage, in transit. The Mobile Expo should also be recognizable and meaningful, day or night, self-explanatory and accessible to all, including children and the handicapped, without architectural barriers. It should also be safe, sustainable, autonomous in terms of energy, mobile but urban, and capable of adapting to different contexts. Based on the projects submitted, Expo 2015 will choose the studio that will receive the commission.