Design D’Autore

Mondadori acquires Design d’Autore, a leading international social system with 3.8 million followers on Facebook and 130,000 on Instagram

 

Design d’Autore becomes part of the portfolio of digital brands of Gruppo Mondadori, bringing an overall audience of about 16 million individual visits per month.

Founded by the architect and designer Ornella Sessa – who continues to coordinate the content in the fields of interior design, architecture, art, technology and innovation – Design d’Autore is composed of a team of designers and experts capable of narrating the world of design in all its aspects.

Design d’Autore reaches 10 million people around the world and generates 2 million interactions and 5.4 million video views per month.

This operation continues Mondadori’s growth on the digital market. With the acquisition of Design d’Autore, the group consolidates its position in the design and decor sector, where it is already a market leader thanks to a range of authoritative and successful media, including Icon Design and Interni.

The affiliate Mediamond launches a new offering of native advertising for design that combines social media and publishing products, offering partners a new opportunity to increase the efficacy of communication, also addressing an international target of professionals and design lovers.