Towards the future

Ideal Standard International launches a collaboration with the Italian design studio Palomba Serafini Associati


During a press conference at the Milan Triennale, Ideal Standard announced the collaboration with Ludovica and Roberto Palomba and the design studio Palomba Serafini Associati, as well as the creation in Milan of the Design Center, where the two designers will work in close contact with the Ideal Standard design team to shape the future design philosophy of the company.

The new collaboration is part of the company’s a long, positive history of innovation and design. A history that combines technologies that look to the future with avant-garde aesthetics, to accompany the evolution of the society and to redefine the role of the bathroom in the habitat context, starting with its individual parts.

Beginning in the 1950s, together with great design masters like Gio Ponti and Achille Castiglioni, Ideal Standard has had a decisive role in the evolution of the bathroom from a purely functional space to a real living area. Today, in the midst of a society in continuous, rapid change, Ideal Standard confirms this tradition and challenges itself and its designers to imagine tomorrow, to take technological innovation and design to an even higher level, building the future.

The first results of the new collaboration will be presented at the next ISH 2019, the leading worldwide fair on the responsible management of water and energy in construction, held in Frankfurt from 11 to 15 March 2019.