The well-known Italian design company has opened its first monobrand store in Austria in collaboration with a qualified partner, the Spätauffamily. The 300 m2 space is entirely devoted to the collections of B&B Italia and Maxalto, expressions of an exclusive lifestyle and international design. Located in a historic building directly on the Ring, the store becomes an important new point of reference for sector professionals and design lovers. With this opening in Vienna, B&B Italia takes another step forward in its ambitious program of improvement of the distribution network, opening monobrand stores in the most strategic international markets.