The Tuscan brand of interior decoration for the bath continues with its program of international retail expansion, opening an exclusive store in Chengdu, the capital of the Sichuan region, one of the most ancient and populous Chinese cities. After entering China in 2008 with the opening of a shop-in-shop franchise in Shanghai and another in Beijing, Devon&Devon has significantly boosted its export share on the Chinese market in recent years. The new store, located in the Fusen Shopping Mall, has been created in keeping with the concept of all the monobrand outlets of the firm. The space has a large area with multiple settings that demonstrate, with the brand’s usual elegance, the distinctive elements of its production. This new opening brings the monobrand outlets directly managed or organized as franchises by Devon&Devon up to 12, in a policy of new openings that has made a significant contribution to the growth of sales in 2011.