Rock diamond

The architect Claudio Pironi has recently designed the new Wynn store of Philipp Plein in Las Vegas as a true jewel, glowing like a diamond; a crystalline marble temple of luxury.

The rock spirit of Philipp Plein is interpreted in a new guise featuring geometric cuts, forged materials and elegant finishes, like the white of the panels and walls in marble lit by fixtures in polished steel, facing mirror shelves.

The sparkle of crystal guides shoppers as they explore the display space, with a total area of 130 square meters, in which the study of light determines the form of the objects, reflected on the white marble and steel.