Inserted on a square entirely devoted to the home, framed by the elegant historic facades of Palazzo Zanchi on Via Tasso, Ghirardelli Square contains new display spaces conceived as true habitat models. Besides the exclusive bulthaup showroom, completely set aside for the b3 system, two new, innovative spaces have recently been opened. On the right side of the square, a “domotic home” has been created, where the bulthaup b2 system is the protagonist, combined with the msot sophisticated home automation technology: video, audio and lighting functions, connected to a control center for easy electronic management of living scenarios. On the other side of the square, a loft has been set up with a clean, young look, known as the “dynamic home”, where the essential forms of the bulthaup b1 system enhance the clarity of a timeless design. Ghirardelli Square offers a new way of experiencing the process of “kitchen design”: it alters the classic concept of the showroom, in which clients are mere spectators, making them into protagonists. Customers can truly experience bulthaup solutions, strolling through the showroom, enjoying a drink offered by the in-house bistrot, taking a coffee break on the sofas of the area that features a sculpture by Pomodoro or, after a day of work, enjoying an aperitif amidst design objects and artworks. This approach that focuses on the individual prior to the specific design aspects makes personalization the strong point of the bulthaup philosophy.