Molteni&C | Dada – Scalo Milano

With the opening of a new flagship store inside Scalo Milano, Gruppo Molteni takes a step on the path of the project to revamp its distribution network.

Scalo Milano is the new metropolitan zone that presents itself as the first shopping district capable of bringing together all the areas of excellence of Made in Italy: fashion, food, design and art.

 

The space opened in collaboration with Arredamenti Zenucchi has an area of 300 m2 and is based on the architectural image of a home.

Visitors are welcomed into a sensorial path of light and shadow, with delicate tones and colorful accents, rigorous forms and domestic warmth.

One feature of great impact is the transparent effect created by the window, a graphic sign by Vincent Van Duysen, creative director of Molteni&C | Dada, that is now a part of the coordinated image of the two companies, starting with the advertising campaign.

Natural and sophisticated materials like glass, oxidized wood and resin, light and dark contrasts of warm sand and gray tones, all alternate with luminous touches of color.