Moschino in Paris

Margraf marble for the new boutique on Rue Saint-Honoré

 

Fior di Pesco Carnico by Margraf, the marble for which the Vicenza-based company owns the world’s only existing quarry, enhances the spaces of the new Moschino boutique in Paris, on Rue Saint-Honoré.

The new flagship store is located inside a building in pierre de Paris from the late 1700s which the creative director Jeremy Scott has decided to transform into a display itinerary similar to a contemporary art gallery.

Created and coordinated by the architect Fabio Ferrillo (studio OFF ARCH), respecting the original essence of the interiors, the boutique has an area of 270 m2 subdivided into two levels that are visually connected by a full-height opening at the entrance, and an impressive curved staircase that becomes the focal point of the architectural perspective.

An exclusive Margraf marble-resin has been used for all the flooring, a compound made with 95% granular Fior di Pesco Carnico marble, carefully selected for marking and hue, for a final effect similar to terrazzo flooring.

The imposing staircase, lit by LED fixtures, the frames of the mirrors, the tops of the counters and display cases are made with Juparana Rosa granite for an extremely contemporary, sophisticated atmosphere.

The exclusive customer experience in the Moschino gallery-store offers a stimulating, engaging situation that brings out the aesthetic impact of the collections, contextualizing the brash creative spirit of the brand, represented by the “out-of-scale” objects already introduced in the boutiques in New York and Milan.