Motivi in Milan

Identity, brand recognition and functional quality are the distinctive traits of the new store concept of Motivi, created by the studio BBMDS in terms of concept and interior design.

A project of diffused and detailed restyling that starts in Italy with the reopening of the very central flagship store at Corso Vittorio Emanuele 8/10 in Milan, and will involve about 100 stores of the chain.

In an area of 220 square meters, the spaces of the store have a new look to aptly interpret the codes and values of the brand, encouraging clients to indulge in an immersive shopping experience.