The first Neutra flagship store in Milan responds to the need to have a showcase on the Italian and foreign market where it is possible to have a direct experience of the products. Created with the partners Caleido, Cea, Oltremateria, Macroluxand Warli, the store has an area of 150 m2, with two large windows on Viale Piave. The space is organized with a frontal display zone featuring three settings for the living area and the wellness-bath area. The showroom also includes a work zone and a materials library. Everything is perfectly in tune with the Neutra style: rigorous design with prevalent white and neutral tones.