SEM in Milan

After the debut at Milano Design Week 2018, the new Milanese brand SEM (Spotti Edizioni Milano) has opened its first showroom space at Via Garofalo 31.

The company confirms its relationship with the city that also contains the historic furniture store Spotti Milano, with three decades of experience, leading to the creation of SEM in response to the demand of the Italian and international interior design market for more exclusive creations.

The showroom of 250 m2 designed by Valentina Cameranesi and Enrico Pompili emphasizes the design typologies and distinctive features of each of the collections, in an overall summary of the SEM philosophy: a combination of design culture, industrial logic and excellent craftsmanship.

Suspended canvas backdrops in Kvadrat fabric, panels in pale and contrasting hues, frame the SEM products and set the layout of the various spaces of the showroom.

Designed to adapt to different display requirements, the itinerary shifts through the collections Pivot by Giacomo Moor, Check by Elisa Ossino, Futuraforma by Marcante-Testa, Gold and Rose Gold by Paolo Rizzo.