Zara reopens its store in Rome at the historic Palazzo Bocconi, one of the firm’s msot emblematic flagship units in the world. After a restyling that took three months, this iconic store at 189 Via del Corso has a new image, organized on 5 levels displaying the collections for women, men and children.
The original architectural details in Neo-Renaissance style, like the columns, the atrium and the moldings on the ceilings, have been restored to make the spaces establish a dialogue with the history of Palazzo Bocconi, which dates back to 1887.
The central area is the heart of the facility, a large, luminous open space marked by the presence of large windows with tubes of borosilicate glass that help to connect the retail spaces to the outside, bringing daylight and creating a curtain effect at night.
The four main concepts of the architectural philosophy of Zara – clarity, function, beauty and sustainability – become reality in this context, thanks to the use of material, and the location with its historical roots.
The store complies with all the factors of sustainability of the eco-efficient stores of Inditex, permitting average reduction of electricity consumption of 30%, thus reducing pollutants, and water savings of 40% with respect to traditional retail facilities.
These advanced criteria allow the brand to keep its LEED Platinum certification.