A concept store in the center of Verona designed by PiùStore

Atelier Albertini is a concept store for future brides, from the choice of a gown to other indispensable products and services for a perfect wedding. In the historical center of Verona on the ground floor of a building from the 1600s, the atelier focuses on the creation of remarkable wedding gowns.

The PiùStore project starts with the idea of creating a path where the future bride can have a unique experience. The layout of the space of over 200 square meters prompted this choice: a horseshoe that turns out to be ideal for a sequence of different rooms, featuring surprising moments where the future bride is always the center of attention.

The experience offers a foretaste of the big day, thanks to the possibility of direct contact with truly exceptional gowns. The shop windows convey the concept: the mannequins, flanked by screens that feature lace, suggest a poetic, refined atmosphere.

The circular screens, custom designed by PiùStore, are in laser-cut sheet metal, assembled by local artisans.

Photo by Andrés Otero.