INTERNI. The Magazine of Interiors and Contemporary Design

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Audi City Lab

Audi City Lab

Corso Venezia 11 - Milano
Data Pubblicazione: 5 June 2017

Audi City Lab at Corso Venezia 11 offered an original interpretation of the Material Immaterial theme with the program Future Needs Stories: in the spaces of the former Archiepiscopal Seminary, there has been encounters on the theme of the relationship between human beings and artificial intelligences, with the presentation of Sonic Pendulum by Yuri Suzuki.

The evocative lighting by Ingo Maurer at the Baroque entrance led to a series of special events and installations in the 18th-century courtyard.

Photos by Matteo Cirenei and Saverio Lombardi Vallauri.


 

Sonic Pendulum

Sound is my material, which is something immaterial in its own right. In Sonic Pendulum there are independent 30 speakers connected to a pendulum structure. I created a space for relaxation using technology as artificial intelligence. The visitors contribute to create the sound of the work by walking around. Audi is not a company that focuses on mass events with projects of facile impact; the firm seeks experiences of a different kind. It is interested in the theme of sound and its emotional impact on people, a factor that has yet to be fully explored. Designers play an important part, not in terms of decoration but regarding our ways of living.”

Project by Yuri Suzuki with Audi

 

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The Door to Artificial Intelligence

“Material Immaterial is a courageous synthesis. The two concepts seem like opposites but they actually depend on each other. I like to work at a sort of subconscious level, and the process is guided by emotions and sensations. It must be the same thing for Audi: to listen not only to the indications of the market, but also to the inner impressions of people, shifting the feelings of the time into the products. In design the real challenge is to be real, to convey a message of honesty. For Audi we have created a special entrance: a gate that with a luminous aura over the passage suggests the idea of artificial intelligence.”

Project by Ingo Maurer with Axel Schmid for Audi with  Castagnaravelli

 

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Material Immaterial

Material Immaterial

Università degli Studi di Milano - Via Festa del Perdono, 7
Audi City Lab - Corso Venezia, 11
Orto Botanico di Brera - Via F.lli Gabba, 10 / Via Brera, 28
Data Pubblicazione: 5 June 2017

In Milan, from 3 to 15 April, the 20th exhibition-event organized each year by Interni for the FuoriSalone: Interni Material Immaterial happened in three extraordinary historic locations  (Università degli Studi di Milano, Orto Botanico di Brera and farmer Seminario Arcivescovile), with over thirty installations created by internationally acclaimed architects and designers, in partnership with companies, institutions and startups from all over the world.

The installations explored and developed the relationship between the immaterial idea from which a project springs and its concrete implementation. A major success in terms of audience and critical reception: over 230,000 visitors, including hundreds of journalists from the most prestigious Italian and foreign publications.

Audi was the co-producer, for the fourth consecutive year; under the aegis of the City of Milan.

Photos by Matteo Cirenei and Saverio Lombardi Vallauri.

 

 

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