INTERNI. The Magazine of Interiors and Contemporary Design

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Orto Botanico di Brera

Orto Botanico di Brera

Via F.lli Gabba 10 / Via Brera 28 - Milano
Data Pubblicazione: 5 June 2017

At the Botanical Garden of Brera, there were four Design Islands that stem from the co-operation between renowned designers, young talents and reference companies and that were closely related with the extraordinary historical-natural framework they are situated in. They showed how design can enhance the most valuable and daily aspects of life: conviviality, personal well-being, relations, the relationship with Nature.

Photos by Matteo Cirenei and Saverio Lombardi Vallauri.


 

Venice. Everyday preciousness

“At the Orto Botanico, Fratelli Guzzini launches an important initiative to re-establish a relationship between design and art. The contamination exists, and the company wants to promote a form of art that can be understood and enjoyed by a vast audience. Because big projects happen in the fusion between the spirit of the designer and that of the company.” Domenico Guzzini, president of Fratelli Guzzini

“We have utilized the Venice collection to conduct research. The artists involved have transformed industrial material into something ‘liquid,’ almost immaterial, seeking a single plane of interpretation between virtual and real, project and object. The sculptures are brought to light, becoming generators of content.” Marco Pareschi, communication strategist

project by Marco Pareschi, Antonio Gramegna, Mariano Moroni, Ermenegildo Pannocchia, Caterina Tosoni

 

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The Garden of Senses

“Material Immaterial is an important theme for outdoor furnishings, between the concrete and the ethereal. At the Orto Botanico we have prepared lounge islands that establish a dialogue with people, changing during the day thanks to the properties of the fabrics, and illustrating technologies for outdoor furnishings like waterproof materials and teak. Working with Talenti has been interesting because the firm grasps the stimuli from the world of design, transforming them into winning ideas and products. The temporary nature of this type of installation makes it possible to rapidly put the input gathered during the year into focus. The designer, however, has an ethical responsibility with regard to what remains, reducing the production of refuse to a minimum.”

Project by Marco Acerbis with Talenti

 

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Open-Air Pigments

“The installation sheds light on the unexpected qualities of the cement produced by the Gypsum company. And it shows how surface colors and textures can reveal unusual perceptions of softness. Open-Air Pigments has a platform that encourages visitors to climb up and to touch the parts, but also to sit down for a break in the middle of the FuoriSalone bustle. A simple, immediate installation.”

project by Marco Merendi and Diego Vencato with Gypsum

 

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MyIsle, the Outdoor Gym Sculpture

“The project stems from three different spirits: Alfredo Tasca, with thirty years of experience in the luxury outdoor sector, with Metalco; Gianluca Innocenzi, who has worked in the fitness industry for twenty years; and yours truly, a designer and expert on new technologies applied to products. MyIsle is an outdoor sculpture with a digital soul that offers coaching services. It has an immaterial essence that reconnects us to nature and ourselves, helping us to train based on our own abilities, to encourage personal wellness.”

project by Alfredo Tasca and Alberto Mattiello with Metalco Active, Il Cantiere

 

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Audi City Lab

Audi City Lab

Corso Venezia 11 - Milano
Data Pubblicazione: 5 June 2017

Audi City Lab at Corso Venezia 11 offered an original interpretation of the Material Immaterial theme with the program Future Needs Stories: in the spaces of the former Archiepiscopal Seminary, there has been encounters on the theme of the relationship between human beings and artificial intelligences, with the presentation of Sonic Pendulum by Yuri Suzuki.

The evocative lighting by Ingo Maurer at the Baroque entrance led to a series of special events and installations in the 18th-century courtyard.

Photos by Matteo Cirenei and Saverio Lombardi Vallauri.


 

Sonic Pendulum

Sound is my material, which is something immaterial in its own right. In Sonic Pendulum there are independent 30 speakers connected to a pendulum structure. I created a space for relaxation using technology as artificial intelligence. The visitors contribute to create the sound of the work by walking around. Audi is not a company that focuses on mass events with projects of facile impact; the firm seeks experiences of a different kind. It is interested in the theme of sound and its emotional impact on people, a factor that has yet to be fully explored. Designers play an important part, not in terms of decoration but regarding our ways of living.”

Project by Yuri Suzuki with Audi

 

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The Door to Artificial Intelligence

“Material Immaterial is a courageous synthesis. The two concepts seem like opposites but they actually depend on each other. I like to work at a sort of subconscious level, and the process is guided by emotions and sensations. It must be the same thing for Audi: to listen not only to the indications of the market, but also to the inner impressions of people, shifting the feelings of the time into the products. In design the real challenge is to be real, to convey a message of honesty. For Audi we have created a special entrance: a gate that with a luminous aura over the passage suggests the idea of artificial intelligence.”

Project by Ingo Maurer with Axel Schmid for Audi with  Castagnaravelli

 

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Material Immaterial

Material Immaterial

Università degli Studi di Milano - Via Festa del Perdono, 7
Audi City Lab - Corso Venezia, 11
Orto Botanico di Brera - Via F.lli Gabba, 10 / Via Brera, 28
Data Pubblicazione: 5 June 2017

In Milan, from 3 to 15 April, the 20th exhibition-event organized each year by Interni for the FuoriSalone: Interni Material Immaterial happened in three extraordinary historic locations  (Università degli Studi di Milano, Orto Botanico di Brera and farmer Seminario Arcivescovile), with over thirty installations created by internationally acclaimed architects and designers, in partnership with companies, institutions and startups from all over the world.

The installations explored and developed the relationship between the immaterial idea from which a project springs and its concrete implementation. A major success in terms of audience and critical reception: over 230,000 visitors, including hundreds of journalists from the most prestigious Italian and foreign publications.

Audi was the co-producer, for the fourth consecutive year; under the aegis of the City of Milan.

Photos by Matteo Cirenei and Saverio Lombardi Vallauri.

 

 

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