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I Saloni WorldWide Moscow 2017: meeting the challenge of the Russian market
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I Saloni WorldWide Moscow 2017: meeting the challenge of the Russian market

Data Pubblicazione: 18 October 2017

The 2017 edition of I Saloni WorldWide Moscow (11/14 October) closed on a positive note: trust, service and competition were the key words for the sector professionals and exhibitors on hand for a new wager on the Russian market.

The 13th edition of Saloni WorldWide Moscow took place in the Crocus Expo in Moscow, once again offering the most important event in Russia on furnishings and high-quality complements. There were 32,490 visitors across the four days of the fair, including 18,269 sector professionals (+9.3% over 2016).

ICE, the agency for foreign trade and internationalization of Italian businesses, offered hospitality to 120 operators in the sector, selected from 24 regions of the Russian Federation and from Belarus, Armenia, Georgia, Azerbaijan, Kazakhstan, Uzbekistan and Turkmenistan, taking part in an intense program of B2B meetings.

This was also the 13th edition for SaloneSatellite WorldWide Moscow, involving 37 young Russian designers and others from the former Soviet Republics. The winning talents will be invited to the next edition of the SaloneSatellite held during the Salone del Mobile.Milano from 17 to 22 April 2018.

The three Master Classes also attracted crowds, for a moment of reflection and discussion on design themes, in dialogue with leading names of Italian architecture and design – Simone Ciarmoli and Miguel Queda, Massimo Iosa Ghini, Cristina Celestino – as did the Work Talk, a workshop conducted by Diana Balashova, a successful Russian interior designer.

Finally, this was the fourth edition of MADE expo WorldWide, the event on interior architecture, with the participation of outstanding Italian manufacturers of doors and surfaces.

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