INTERNI. The Magazine of Interiors and Contemporary Design

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Flexform in Hangzhou
Archivio: Showroom

Flexform in Hangzhou

Data Pubblicazione: 14 December 2017

Flexform has opened a new flagship store in Hangzhou, its fifth in China.

The showroom is located inside an elegant shopping mall and has an area of over 450 m2.

The displays are by Design Center Flexform and feature the typical materials and hues of the brand, in attractive settings to present the most representative products of the Flexform and Mood collections.

 

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Huawei in Milan
Archivio: Showroom

Huawei in Milan

Pijama, a brand Made in Italy, has been chosen for a capsule collection in honor of the first European store opened by the Chinese telecommunications trademark
Data Pubblicazione: 12 December 2017

Huawei has opened its first store in Milan inside the CityLife Shopping District.

A new concept that puts visitors inside a true “experience hub.”

Huawei has chosen a partner for an exclusive capsule collection: Pijama, the Italian brand specializing in the production of soft cases and accessories in neoprene, featuring striking textures and glam details.

The capsule collection of five products 100% designed & made in Milan is available only at the Huawei store in Milan.

The pattern – created specifically for this collaboration – comes from the graphic reworking of the flower petal of the Huawei logo, generating different designs against a midnight blue background.

 

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Potocco in Hong Kong
Archivio: Showroom

Potocco in Hong Kong

The Italian company reinforces its presence in Asia
Data Pubblicazione: 11 December 2017

A few months after the presentation in SingaporePotocco is back in the Orient to celebrate the recent launch of the Potocco Asia division with an event in Hong Kong, in collaboration with Italdesigns, the brand’s dealer for many years.

For the event, Potocco also opened a new corner at the Italdesigns showroom, adding another outpost in China to approach an audience of architects and designer with detailed catalogue offerings and bespoke services.

Thanks to in-house production, the company can create specific, highly customized solutions in many different fields.

 

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Hästens in Lugano
Archivio: Showroom

Hästens in Lugano

The new store features a special 'Vividus V' sensory experience room
Data Pubblicazione: 11 December 2017

The new Hästens store, with its refined minimal design, in an area of 100 m2 with 5 shop windows, faces Piazza della Riforma in the center of Lugano. The design is by the owners, Giulia and Alberto Pirovano, with art direction by Alessandro Agrati.

The charred oak of the floor enhances the typical blue check pattern of the best of the Swedish brand, while the double curtains and soft lighting create the right atmosphere for testing beds in a relaxing setting.

Hästens Lugano offers the top of the line of products – first of all the Vividus model – combined with an exclusive line of bedding and accessories.

The display layout features a ‘Vividus V’ testing room for an immersive sensory experience: thanks to the combination of 360° projections of various natural contexts that change from model to model, sound effects and scents, customers can have a complete experience of the beds and the linens.

 

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