INTERNI. The Magazine of Interiors and Contemporary Design

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Motivi in Milan
Archivio: Showroom

Motivi in Milan

Data Pubblicazione: 20 October 2017

Identity, brand recognition and functional quality are the distinctive traits of the new store concept of Motivi, created by the studio BBMDS in terms of concept and interior design.

A project of diffused and detailed restyling that starts in Italy with the reopening of the very central flagship store at Corso Vittorio Emanuele 8/10 in Milan, and will involve about 100 stores of the chain.

In an area of 220 square meters, the spaces of the store have a new look to aptly interpret the codes and values of the brand, encouraging clients to indulge in an immersive shopping experience.

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Apple Michigan Avenue in Chicago
Archivio: Showroom

Apple Michigan Avenue in Chicago

The first store of a new generation of retail locations, in an area that connects the city to the river that crosses it
Project Foster and Partners
Data Pubblicazione: 20 October 2017

Apple Michigan Avenue is the latest and most ambitious store ever, conceived as a gathering place for the local community. The store will host Today at Apple sessions throughout the year, in tune with the desire of the municipality to revitalize the riverfront.

 

Chicago is deeply connected to the river that crosses the city, and the store adds a new riverfront access from Pioneer Plaza.

The river and the city are now linked by two granite staircases on both sides of the transparent store, providing an unimpeded view across the plaza.

Apple has worked with the municipal government of Chicago and conducted research on historical documents to create a project in perfect tune with its surroundings.

 

Apple Michigan Avenue, designed by Foster and Partners​, breaks down indoor-outdoor boundaries, generating important urban connections.

 

Every detail has been studied to reduce the factors that separate the city from the Chicago River.

The building’s carbon fiber roof, measuring about 33.8 x 29.8 meters, has been designed to be as thin as possible, and the entire structure rests on four internal pillars that do not obstruct the view from the impressive 9.7-meter glass facade.

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Flexform Chelsea Harbour
Archivio: Showroom

Flexform Chelsea Harbour

The flagship store of the Italian company in London doubles its display area and presents a setting designed to contextualize and enhance the new Mood collection designed by Roberto Lazzeroni
Data Pubblicazione: 19 October 2017

The Flexform Chelsea Harbour showroom in London expands, with a new setting created to bring out the intimate, refined atmosphere of the Mood collection.

In warm, sophisticated spaces featuring precious materials, iridescent fabrics and soft forms, the products display their balance of Deco and retro tastes, conserving the allure of a ‘collection of memory’ revised for a contemporary context.

 

The interior design – by Design Center Flexform – interprets the image created by the architect Antonio Citterio for the company’s space at the Salone del Mobile, while for the space set aside for the Mood collection motifs have been applied from the decor developed by the art director Stefano Gaggero.

Sofas, armchairs, tables, chairs, beds and complements from the Mood 2017 collection have been designed by Roberto Lazzeroni, who has been working with the firm for ten years now.

 

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Vitra Pop-Up Store
Archivio: Showroom

Vitra Pop-Up Store

Now open in Zurich, a space devoted to the Eames Plastic Chairs by Charles and Ray Eames

A second pop-up store will open in Amsterdam on 2 November
Data Pubblicazione: 18 October 2017

In the fall of 2017 Vitra opens two pop-up stores in the cities of Zurich and Amsterdam.

These temporary points of sale focus on the Eames Plastic Chair by Charles & Ray Eames.

Visitors can discover the great versatility of this classic design piece and configure their own personal versions.

For a period of three months customers can explore the wide range of bases, shell colors and padding available for the Eames Plastic Chair. By freely combining the various options, they can order their own custom models.

For more info: www.vitra.com/popup

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