INTERNI. The Magazine of Interiors and Contemporary Design

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Woolrich in Milan
Archivio: Showroom

Woolrich in Milan

The first flagship store opens in Milan, with an immersive approach to the brand
Data Pubblicazione: 2 February 2018

The first flagship store of Woolrich in Milan is at Corso Venezia 3. The boutique, with an area of 700 square meters, has been designed by the Japanese studio Wonderwall of Masamichi Katayama and takes an approach of 360° engagement with shoppers.

After the Lounge Area, featuring a museum to retrace the history of the brand and to display historic garments and memories, next to the charging and coffee station, the furnishings mix a vintage look with contemporary lines in settings to reflect the two orientations of Woolrich: City and Outdoor.

The store is a place in which to spend time, using the lounge areas and the free wi-fi service.

The Custom Area permits personalization of purchases; the Extreme Weather Experience Room reaches a temperature of -20°C in the winter and +5°C in the summer, making it possible to test the performance of the clothing; the Green Area offers a selection of plants by Green Fingers.

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Molteni&C Beijing
Archivio: Showroom

Molteni&C Beijing

Data Pubblicazione: 31 January 2018

The new Molteni&C flagship store in Beijing, opened in collaboration with Vita Furniture, is located in the Easy Home Department Store, which hosts the most prestigious design spaces of the Chinese metropolis.

Organized on two levels connected by a private elevator, for an area of 800 m2, the showroom displays the entire range of design for all the spaces in the home: from Dada kitchens to solutions for the living room, the bedroom and the home office.

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Boffi & De Padova in Paris
Archivio: Showroom

Boffi & De Padova in Paris

Three brands, two locations, one lifestyle
Data Pubblicazione: 31 January 2018

Boffi and De Padova, with MA/U Studio, present two new spaces in Paris.

Until now, in the French capital Boffi had two showrooms: one for the bath collections, the other for the kitchens. Now, with recent acquisitions, the two addresses remain the same, but their inner spaces have undergone a complete metamorphosis.

The store at Rue de la Chaise 12 has been renovated and transformed as the flagship store of De Padova. The refined, elegant space has the look of an Italian loft, where the creations of the historic design brand interact with Boffi solutions. The displays also feature the minimal systems of MA/U Studio.

 

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Schiffini in London
Archivio: Showroom

Schiffini in London

Data Pubblicazione: 29 January 2018

The new flagship store of Schiffini, organized on two levels, is located at 21 Duke Street, near Oxford Street, in the heart of London.

The protagonist of the displays is the new Lepic kitchen designed by Jasper Morrison. A project that reflects the designer’s creative philosophy, based on the concept of “super normal,” which in the case of Lepic means attention to even the smallest details, in a totally essential design. The minimal style combines different materials and features to give rise to an infinite range of compositions.

To the side, the iconic Cinqueterre by the design who is the symbol of the company, Vico Magistretti, and Mesa, designed by Alfredo Häberli.

 

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