INTERNI. The Magazine of Interiors and Contemporary Design

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Zara in Milan
Archivio: Showroom

Zara in Milan

The menswear store at Corso Vittorio Emanuele 11 reopens with a completely updated image
Data Pubblicazione: 22 December 2017

The store with an area of about 1000 m2 on three levels reflects the new Zara image, evolving in the direction of maximum functional quality and ecosustainability, in line with the basic values of Inditex Group.

The elegant interior design of the store, dominated by pale tones and vivid textures, offers a perfect setting for the Zara menswear collection.

The store stands out for the four concepts behind the design philosophy of Zara: clarity, functional quality, beauty and sustainability.

 

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Massimo Dutti in Milan
Archivio: Showroom

Massimo Dutti in Milan

The new four-story flagship store at Galleria Vittorio Emanuele offers an enhanced customer experience
Data Pubblicazione: 21 December 2017

Massimo Dutti has designed a store of 800 square meters whose architecture blends into the aesthetic context of the famous galleria.

The elegant, sober facade reflects the identity of the brand, while the interior design, entirely developed by Massimo Dutti, stands out for the use of refined materials, finishes and lighting.

The floors are in Italian marble in the color beige with linear grain. The lighting system brings out the impact of the collections, while various lamps generate a warm, welcoming atmosphere.

The furnishings include large Krion tables, small armchairs in 1950s style, and carpets.

The new store reflects the most advanced eco-efficient concept of Inditex Group, featuring a series of innovative elements that combine fashion and technology for a complete shopping experience.

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Porro a Shanghai
Archivio: Showroom

Porro a Shanghai

Data Pubblicazione: 20 December 2017

Opening of the new flagship store of Porro in Shanghai, entirely focused on the Italian brand: 6 daytime and nighttime settings, where pure forms are combined with refined wood and glowing metal, in an inimitable mixture of understatement, elegance and savoir-faire.

The living area features a striking System accessorized wall, from floor to ceiling, with the material impact of a finish in Canaletto walnut, and the movement of sliding glass doors.

The area of passage from the bedroom zone to the living area features the Ipercolore cabinet by Piero Lissoni, which plays with the refined chromatic composition of black stained hemlock, and a glossy paint finish in shades of orange, red and burnished brass.

A ‘secret room’ has been set aside for garments: it is the Dressing Room Storage unit, in a large corner composition, made of mongoi, alternating large open and closed compartments on both sides, with transparent glass doors.

 

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Natevo in Milano
Archivio: Showroom

Natevo in Milano

A new design address in the city: at Via De Amicis 53, the first showroom of the brand by Flou
Data Pubblicazione: 18 December 2017

A new total living environment that makes it possible to fully grasp the style, quality and value of the furniture and complements by Natevo, whose built-in LEDs light up spaces with decor solutions of remarkable impact.

On the ground floor, the showroom has an area of 500 square meters. With 11 large windows, it is close to the Museum of Science of Milan: a choice that points to the innovative spirit of the Natevo collection.

 

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