ITALIAN DESIGN ICON MAKERS. Comparing stories and visions

Interni China & Interni with Salone del Mobile.Milano Shanghai present the Design Talk “Italian Design Icon Makers. Comparing stories and visions

Yang Dongjiang (Editor-in-chief Interni China and Professor Academy Art and Design Tsinghua University) and Gilda Bojardi (Editor-in-chief Interni) in conversation with Claudio Luti (president Salone del Mobile and president Kartell), Francesco Scullica (Professor and Scientific Director Master in Interior Design Politecnico di MilanoPoli.design) and Zheng Guoda General Manager Shanghai Pellini.

The Design Talk organized by Interni China and Interni proposes a focus on the protagonists of the project, shifting the attention from the designers to the people that work behind the scenes and have a key role in the innovation and international success of Made in Italy furnishing brands as well as in the evolution of taste and design.

Communicators, entrepreneurs, photographers and creative talents in the broader sense of the term are the subjects of Icon Makers, the third volume of INTERNI’s Serie Oro (Gold Series), which ideally continues the narrative of Italian design begun in 2014 with the volume celebrating the first “60 Years” of the magazine and “500 Italian Design Icons Still in Production” (December 2016).

Icon Makers narrates the history and the present of Italian design through an overview of 100 protagonists in the field, selected and introduced in terms of their specific professional categories. Each section is edited with commentary by outstanding international design experts like Domitilla Dardi, Deyan Sudjic, Leonardo Sonnoli, to take stock of the evolution of roles and the forms of expertise involved in the world of contemporary design.

Guest speakers representing entrepreneurship, publishing and education at an International level will discuss the importance of the role of entrepreneurs and other key operators of the Italian design system in transforming the project of a designer in an innovative icon of design, managing expertise, knowledge and investments.