Sicily, once a “land of conquest”… now conquers the design market

Three Sicilian online dealers of designer furnishings have quickly conquered, through a constant focus on quality, the top ranks of search engines, reporting a very high level of sales.

The online market is growing fast thanks to a cultural shift among consumers, but it demands great expertise and managerial capacities, especially in the complex phase of product delivery – of complicated, delicate and costly objects – and in the area of regulations and taxation, with respect to each and every country to which goods are shipped.

Milia Living Home, Scillufo Arredamenti and Mohd – Mollura Home Design are the three Sicilian firms that stand out, combining organizational capacity with control of all these various aspects, and racking up remarkable sales results in a short period of time. They are recognized leaders in the sector on a European level, also thanks to the portfolio of partner brands and the collections they are able to offer.

Starting from western Sicily, Milia Living Home is a historic furniture store located in Favara (AG), which since 1988 has collaborated with the finest design companies on a worldwide level. is the online sales portal, which reports about 10,000 individual views per day. Milia, in the pleasant town of Favara, has created synergies with the Farm Cultural Park, the first tourism park to contain an Independent Cultural Center built in Sicily, which welcomes professionals from all over the world in the field of architecture, design and contemporary art on a weekly basis. Milia’s installation at the entrance to the Zighi Zaghi store was recently honored by The Plan, and Milia Living Home is now one of the 10 Top Clients of B&B Italia in the world.

Passing to the capital, we find another example of an online dealership that is gaining exceptional results. is the online shop of Scillufo Arredamenti, a familiar name in Palermo thanks to its very central and elegant store. Again in this case, the intuition of the second generation has led to an approach to the online market, in a winning move that has brought big numbers in terms of views and sales. Scillufo Arredamenti is one of the 10 Top Clients of Cassina in the world.

Heading east, Mohd represents a story of excellence and quality that begins in 1944, in Messina, in the crafts workshop of the Mollura family. With about 70 years of experience, Mohd – Mollura Home Design is now positioned among the top dealers in the design furnishings market, with three stores and one online shop that averages 15,000 individual views per day, as a place where people find inspiration and the best products with which to furnish their homes and offices.

The firm has recently been covered by – the information portal of the consulting company of the same name in the field of fashion, luxury and – as a successful case history.

Kartell has created a version of the famous Masters chair in a limited Pink edition, as a world exclusive for distribution by Mollura. Finally, today Mollura is one of the 10 Top Clients of Poltrona Frau worldwide.

The binder, engine and amplifier in Sicily is undoubtedly the business model developed by TRJ. For over 25 years the company founded by the entrepreneur Massimiliano Troja has operated in the sector of luxury furnishings and lighting, as an exclusive agent for the most important leading brands in the world of design, innovation and respect for the environment: Alias, Artemide, Cappellini, Cassina, Citterio Office, Kartell, Lago, La Cividina, Rimadesio and Valcucine.

TRJ – which presently operates in Sicily, Malta and the UAE – stands out in its sector for having created a prestigious platform of brands, with a unique level and language, making it the main resource of dealers in the territory, and providing design consulting services for architects.

The TRJ team is composed of architects and lighting designers who assist architecture firms in their interior design projects, while acting as sales managers and guaranteeing consulting and training for partner dealers.

A consultant for brands and professionals, TRJ is a unique model on the international design scene; with turnover of more than 15 million euros, it is one of the market leaders on a European level.