From 27 to 30 September, at Fiera di Verona the 52nd edition of Marmomac, the international fair on the supply and production of natural stone, from raw materials to semi-finished and finished products, machinery, technologies and accessories for working with stone, to the latest applications in architecture and design.
The fair is a fine expression of the unique excellence of Made in Italy. Though Italian stone exports slowed down in 2016 after six consecutive years of growth, the added value of the materials processed by Italian companies reached a historic high.
The same is true of machinery and sector technologies. Marmomac plays a role that is recognized by the Italian government, which since 2015 has inserted the fair in the strategies of the plan for promotion of Made in Italy implemented by MiSE – Ministero per lo Sviluppo Economico and by Ice -Agenzia.
Marmomac has always made internationalism one of its strong points, as demonstrated by the numbers of the 2016 edition, with 64% of the 1670 exhibitors and 60% of the 67,000 visitors hailing from abroad, from over 145 nations. The data for 2017 indicate that there will be a further increase in the number of foreign firms. The international profile of Marmomac grows every year, thanks to a program of initiatives of Veronafiere in North America, North Africa and South America.
The success of Marmomac lies above all in its ability to combine business with the culture of a product that has an age-old tradition in Italy, but also looks to the future. A concept expressed in The Italian Stone Theatre, a pavilion of over 3500 square meters set up in collaboration with MiSE, Ice and Confindustria Marmomacchine, where three exhibitions narrate the interaction between stone, production technologies, experimentation and design, through avant-garde projects by architects and designers. Territorio & Design curated by Raffaello Galiotto and Vincenzo Pavan explores themes connected with stone design, underlining the particular characteristics of the materials of different territories and bringing out the technical content of the cultural tradition. Macchine Virtuose curated by Raffaello Galiotto, for companies in the areas of materials, transformation and technology, focuses on products that reveal workmanship potential in relation to productive and commercial objectives. Soul of City curated by Publicomm and the architecture historian and critic Luca Molinari is a research project on the use of stone reflecting the theme of the UIA Congress 2017 (Seoul, September 2017), involving important architecture firms. The exhibition is flanked by the Forum Area which hosts conferences, lectures and workshops. As happens every year, the Wine Bar offers tastings of the Marmito (a cocktail created in 2016 by the Bartenders Academy of Verona), and the Ristorante d’Autore “Rosso Verona” coordinated by ADI Delegazione Nord Est focuses on Italian food, interpreted by four prize-winning chefs, and Italian wine thanks to the collaboration with the Famiglie dell’Amarone d’Arte and the Consorzio Tutela Radicchio di Verona IGP.
There is also room for the third edition of the International Stone Summit: a worldwide conference on natural stone, with the participation of the leading international marble associations.
After the debut in 2016, there will again be the prize ceremony for the Icon Award, which selects – from the works shown inside ‘The Italian Stone Theatre’ – one that will become the image of the Marmomac 2018 campaign.
For the 6th year, Marmomac & the City brings 12 works and installations in stone to the streets and courtyards of the historical center of Verona, making use of the creations produced by companies for last year’s edition of ‘The Italian Stone Theatre.’
Finally, there is the 11th Best Communicator Award: the Marmomac prize for the quality and originality of the displays of exhibitors.