INTERNI. The Magazine of Interiors and Contemporary Design

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QFort: strength is our job
Archivio: Uncategorized @en

QFort: strength is our job

For those who want style and security at the highest levels for their homes, the answer is QFort, for strong, beautiful and innovative window and door frames. Success is guaranteed
Data Pubblicazione: 13 June 2017

Safe, secure, to insulate and protect any type of space, in perfect tune with its decor. Functional, designed to stand up to all climate conditions, they are the first details that catch the eye in the home. These are the main characteristics of QFort frames, created for those who appreciate good looks and insist on the highest functional quality. Extremely reliable, QFort frames are meeting with well-deserved success across the nation: they are coveted for their accent on innovation and sustainability, and their passion for beauty. The distinctive characteristics of a brand that always focuses on quality, practicality and aesthetics in its products, for both doors and windows.

QFort has developed two window models that provide high technical performance while complying with multiple ecological needs, through inimitable design and clean lines: the Stars series and the Discreet series, with different approaches but identical in terms of quality and performance.

Stars is a series of windows created to combine respect for the environment with high levels of acoustic and thermal insulation. It includes 4Stars, 5Stars, 6Stars and 7Stars, the latest creation, made with an Aluplast section with 7 chambers in PVC and boasting the smallest frame/joint presently offered on the market. The most important feature is that of the many chambers of the frame and the panel, 7 in number. The vanishing hinges are the result of an elegant and innovative design, together with the fine selection of compatible handles and a series of standard colors to which it is possible to add other shades, including wood tones and RAL colors.

Discreet, on the other hand, is a window designed for specific needs, as the result of a positive partnership between technology and functional quality: inside the window there is a Venetian blind made with the ScreenLine® system, a registered trademark of Pellini, also utilized by QFort. Discreet is the window for those who prefer to avoid fabric curtains or are allergic to dust; for clients in search of a hyper-modern mood it is the most suitable solution for carefree living, requiring no maintenance because the Venetian blind never gets dirty and cannot bend, since it is inside a hermetically sealed chamber. The blind moves manually or electrically thanks to magnetic controls made with the potential of lasting virtually forever (they demagnetize by only 2% every 100 years).

The quality that improves quality of life is known as QFort.

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E-commerce made in China
Archivio: Uncategorized @en

E-commerce made in China

Interview with Lijun Xin, president of the Home&Life division of JD.com
Data Pubblicazione: 5 June 2017

JD.com, the leading e-commerce company in China in terms of sales, offers Chinese consumers an online shopping experience that ranges from electronics to luxury to fresh food, housewares to apparel. In this interview Lijun Xin, president of the Home&Life division, tells us about the experience of the latest Design Week in Milan and the relationships with Made in Italy in the furnishings sector.

JD.com decided to take part in Design Week in Milan and in the exhibition of Interni, one of the most important happenings of FuoriSalone 2017, which for the 20th year showcased the best of international design. What were the objectives of JD.com?

The Salone del Mobile of Milan is the fair of reference on an international level for the furnishings and design sector. Our participation at the Salone and FuoriSalone, through the installation Matrix (curated by Yang Dongjiang and produced in collaboration with Interni China) at Università degli Studi di Milano in the context of the exhibition-event Interni Material Immaterial (see the article in issue no. 672 of Interni, June 2017) had a dual objective: to gain greater awareness of our company among Italian firms, and to communicate the latest design trends to Chinese consumers.

JD.com, now the biggest Chinese e-commerce operation in terms of sales, offers a true online shopping experience. What are the merchandise categories managed by the Home &Life division, and how do Chinese users respond to this experience in the furniture and design sector?

The areas of Home&Life division are those of home furnishings, one of the most rapidly growing categories on JD.com, with average growth of over 100% in recent years. It is a one-stop-shopping division of high quality, with sub-categories like furnishings, housewares, home fabrics, cookware, and home decor.
The response of Chinese consumers has been excellent, if we consider the fact that we have 226 million active users and are planning to become the biggest B2C e-commerce platform in China by 2021. This is also thanks to the largest Chinese logistical network in the sector, which allows us to supply a very high level of service: last year, up to 92% of direct orders were delivered the same day or the next day, with very high levels of customer satisfaction.

JD.com offers international brands a chance to access the demand for home furnishings on the Chinese market: can it become a bridge to connect Italy and China in the design segment? Is the platform also ready to expand into the areas of food and fashion, two other strong points of Made in Italy in the world?

There is little doubt that the right offering for Chinese clients is Made in Italy. We already have partnerships with some of the biggest Italian luxury brands like Trussardi, Tod’s, Luxottica. In 2015 we took part in Milan Fashion Week and in 2016, during Design Week, we met with companies that represent Italian excellence, to begin a path of insertion on the platform. This year we can announce the sale of products by three Italian furniture brands: Savio Firmino, Bordignon and Contractin.

Can you explain the main differences between JD.com and the main Chinese competitor, Alibaba.com? Could you also give us the latest numbers on the turnover and sales of JD.com?

What we share is the characteristics of being e-commerce platforms. Unlike Alibaba.com (which is a B2B platform) that simply puts suppliers and clients into contact, we handle a series of services including marketing, identification of consumer targets, storage and delivery, as well as offering a range of options for financing and payment.
JD.com, listed on the Nasdaq under the symbol JD, has turnover of 135.3 billion dollars, and stood out in 2016 as the largest Chinese Internet company in terms of sales, and the third largest in the world, with net sales of 37.5 billion dollars.

What is the policy and position of JD.com regarding the protection of brands, intellectual property and the struggle against copies?

Our policy is one of zero tolerance: if companies on the platform do not guarantee high quality and respect for copyrights they are expelled. Also for this reason, we want to bring the companies of Made in Italy into China through JD.com: Italian products not only guarantee quality, originality and creativity, but are also vehicles of a philosophy, of cultural experience that can become more widespread.

Interview by Danilo Signorello

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Wanted Design 2017
Archivio: Uncategorized @en

Wanted Design 2017

WantedDesign Manhattan (Terminal Stores, 20-23 May)
WantedDesign Brooklyn (Industry City, 17-23 May)
Data Pubblicazione: 10 May 2017

In coordination with NYCxDESIGN, the 7th edition of WantedDesign: a full immersion for one week in events on design, exclusive presentations, workshops and panel discussions.

The 7th edition of WantedDesign Manhattan (Terminal Stores, 20-23 May), the 4th edition of WantedDesign Brooklyn (Industry City, 17-23 May): the platform with a dual location is back, in the period of NYCxDESIGN, presenting a week entirely devoted to the promotion and spread of design culture in New York City.

Programmed initiatives include: American Design Honors, the prize for American designers capable of combining design quality and entrepreneurial verve, which this year will be assigned to Studio Gorm, founded in 2007 by John Arndt and Wonhee Jeong Arndt.

Wanted Career Day, the event during which representatives of design-oriented companies evaluate the profiles of recent graduates in the design, marketing and corporate communication sectors.

Launch Pad, a competition that like the Salone Satellite in Milan offers an ideal meeting point between designers and potential producers; and Transatlantic Creative Exchange, the second part of an exhibition that began in 2016, again curated by the founders of WantedDesign, Odile Hainaut and Claire Pijoulat, and organized in collaboration with the Cultural Services of the French Embassy.

Part of Oui Design (the program to stimulate cultural exchange between France and the United States, held in New York until 3 September), Transatlantic Creative Exchange involves a series of teams composed of one company and one designer (in which one of the two parts of the team has to be French, the other American) in experimentation and exploration of original design expressions, in order to present works triggered by the dialogue between different design approaches and cultures.

At the 2017 edition of WantedDesign, Italian companies like Alcantara, Alessi, Alpi and FontanaArte will also take part.

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Unconfined: designing the future
Archivio: Uncategorized @en

Unconfined: designing the future

Design and technology join forces to create the language of the future: simple, intuitive and interconnected. Discover the future seen by Samsung at Milan Design Week 2017
Data Pubblicazione: 11 April 2017

SAMSUNG LOGO Galaxy_20150206 White 300dpi

Gone are the days of electronic devices with all kinds of wires and flashing lights. Today, visual appeal and originality are the fundamental components of the devices that play an ever-growing role in our life. Design has become a strategic ally of technology, and the results are more and more surprising.

Also for this reason, Samsung took its place among the protagonists of Milan Design Week 2017 with “UNCONFINED: The Galaxy S8 Design,” a project assigned to the famous studio Zaha Hadid Architects working as a team with the digital art and design group Universal Everything. The installation focused on the infinite possibilities that arise from the interaction between design and technology; through fascinating digital effects, it allowed visitors to discover the new creations of Samsung: Galaxy S8 and S8+.

“No borders, no boundaries” is the slogan chosen by Samsung to present its latest products, that set out to amaze with their uniform design and smooth, rounded surfaces, featuring an Infinity Display frameless interface that stimulates an experience of total viewing and makes multitasking easier than ever before. Thanks to new services and new apps, the functional performance reaches the highest levels.

Among the new developments, it is important to mention the artificial intelligence application: Bixby is a personal assistant that understands, writes and navigates for us. Just show it what you want to know about, using the camera. The photo camera has always been updated, with a back Dual Pixel 12 MP unit for increasingly precise shots under all lighting conditions, and an innovative frontal 8 MP camera.

Other interesting features include the processor with 10 nm technology, the Samsung Knox security system (a software system of management and protection of communications and documents approved by the Defense Department of the United States) with iris scanning and the possibility of using facial recognition to rapidly unlock the display, and the software package that permits maximum connectivity.

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