Design Group Italia presents a new project of ‘user experience design’, applied to an exhibition space: a specific design approach with which to develop a particular emotional and cognitive experience for the users of a project. The 3M Nordic Innovation Center in Sweden has been created to offer visitors an intriguing gallery of 3M products and solutions, to approach and involve companies and professionals, letting them experience and perceive materials, technologies and products invented and produced by the famous corporation from Minnesota. The new space has been organized to stimulate the imagination and creative thinking, to lead to new scenarios and future solutions, for universities, professionals and businesses. The new 3M Nordic Innovation Center in Sweden, located in Stockholm, will be an attraction for all the design intelligence of northern Europe and beyond.