A 3D image showing two red tiles forming a shelter, a symbolic roof for the world of architecture and interior design. This is the graphic representation found on the poster for the 2012 edition of Cersaie, the International Fair of Ceramics for Architecture and Bath Furnishings,the event of reference held in Bologna from 25 to 29 September. The poster for the 30th edition is by Grazia Piccininno, a student in the Degree Program in Design, Management and Communication of Events at the School of Architecture of the University of Genoa. The image comes from a simple, highly evocative idea, to represent the increasingly important role of ceramic materials in construction, adapting to the various functions demanded by the market. The poster was developed for the competition Beautiful Ideasbased on the concept Ceramic Evolution. The second edition of the competition, for students in Design Institutes and University Architecture Departments all over Italy, received 200 submitted projects, examined by a jury composed of Aldo Colonetti, Diego Grandi, Luca Nichetto, Franco Origoni, Lia Piano and Matteo Ragni.