The famous saying “an apple a day…” becomes “a designer a day”. La Trentina, a company that produces and markets apples, in collaboration with DesignHUBunder the expert supervision of the Indaco department of the Milan Polytechnic, supports young designers under 35, granting room for creativity with a contest. There are no limits on the type of project, but it must be self-produced. Independent designer-producers represent an emerging sector that can be encouraged, so La Trentina, though it is not a design company, has set out to communicate through design in an innovative, creative way. DesignHUBand the Indaco department of the Milan Polytechnic select the winners and create an online archive of all the self-produced projects, a uniqueun database that will hopefully grow in the future, to become fertile ground for dialogue and new proposals.