The initiatives of Poldorescue and Mini aimed at the protection and welfare of dogs
After the social and digital campaign # iononloabbandono last July, by Poldorescue, aimed at fighting the phenomenon of abandonment of dogs during the summer period , to which Mini contributed by lending a car to the Poldorescue team for all operational activities territorial recovery and care of abandoned dogs until December 2022, the association once again joins the British car manufacturer to create projects that, as a shared value, have the solidarity and well-being of dogs.
Raise awareness on the issue of adopting rescue dogs
The common mission is to raise awareness on the issue of adopting rescue dogs, making the world aware of the high number of abandoned dogs in Italy. Together they take care of recovering them safely from every corner of Italy, re-educating them and finding them a new family. In fact, it is estimated that about 50,000 dogs are abandoned every year in Italy and, of these, 80% are at risk of dying of starvation, due to accidents or mistreatment.