The 2013 cycle promoted by the General Department of ADI and coordinated by Vanni Pasca begins, to shed light on the latest developments in design culture. After the success of last year’s cycle on new information realities in the design sector – books, magazines and web media – this year the focus is on technological innovation and its effects on the world of objects and the lives of users. Designers, businessmen, communications professionals, critics and sociologists will describe their experiences and express their outlook, discussing self-production and the new diffused creativity in small editions, but also new technology for large corporations, which change the culture and the way of communicating.