The “lost” readers are those that are so concentrated on the text that they no longer know where they are, who they are, what they are doing. The photographs of Claudio Montecucco show the reader par excellence, so absorbed as to have no idea that there is a camera nearby.
This is the ultimate goal of those who, like the Kasa dei Libri, attempt to do something for reading: to transmit that sense of transport that makes those who read become utterly bonded with the written word, in an ideal world where reality seems to disappear.