In Milan, in via Sottocorno 5/A, a unique space was inaugurated today, at least for our country: it is called Soggettiva Gallery and it is, in fact, a gallery where it is possible to admire – and buy – Alternative Movie Poster to the official ones.
They are works of art which, created by artists from all over the world, are known as Alternative Movie Poster.
Conceived by Alberto Bozzoli and Raoul Simoni (already responsible for another Milanese cultural phenomenon, Il Cinemino), the project aims to import into Italy a format already widespread elsewhere, that of the posters of fundamental titles in the history of cinema reinterpreted through graphic transformations or expressive-emotional reworkings, which can afford to omit the caption and information component (for example the names of the director and cast members).
Soggettiva Gallery was born with the intention of shedding light on this world and encouraging the birth of new creative, also acting as a publisher of works by young Italian and international designers, as well as as a client of established artists.
Soggettiva Gallery – which makes use of the precious collaboration of the Stamperia and Milan Printmakers Cultural Association – opens with the group show MONSTERS (sacred) vs MONSTERS (and that's it), an exhibition featuring the unpublished works created for the occasion by six international artists: Tiziano Pantano – pseudonym Tizio 0.32; Francesco Chiappara - pseudonym Prenzy; Francesco Casolari; Daniel Dabrek; Silvia Cocomazzi and Adam Juresko.
The programming will then continue from December 1st with the group show UNCONVENTIONAL CHRISTMAS, conceived with the intention of enhancing the 'unusual' aspects of Christmas.
On the occasion, the illustrator Veronica Chessa from the Marches will present #Marilynoska, an unpublished 'matrioska' version of Marilyn Monroe in the 60th year after her death, and the work Shining Christmas, inspired by Stanley Kubrick's masterpiece.