The fair of international reference for consumer goods will occupy the entire Frankfurt fair facility for this edition. The Dining section will be in pavilions 1 to 6, or the whole eastern sector of the fair, while the Giving and Living sections will split the western side. These three theme areas at Ambiente cover the complete range of production in the sectors of dining, kitchen, housewares, gifts, objects for the home and furnishings. Ambiente also offers a fine program of special events, promotional initiatives for young designers, exhibitions on new trends, competitions and international prizes. This year France is the partner country, with a variegated series ofevents under the motto ‘l’art de vivre à la Française’. Finally, there will be a special focus on the contract sector, above all for furnishings to satisfy a particularly demanding clientele. The Contract Businesssection of Ambiente represents a tool for differentiation and positioning on the market.