During the first promotional campaign for linen in Italy, CELC (European Confederation for Linen and Hemp) has organized Amo il Lino, an event for the public in MonteNapoleone District created by Philippe Nigro, halfway between an art installation and an educational exhibition.


The show covers the various phases of linen production, a complex process perfectly controlled from the plant to the thread to the fabric. The idea: to use raw materials and finished products playing with accumulation and repetition to bring out the beauty of linen.


For the first time on Via Montenapoleone it will be possible to see a true flax field, extending all the way to Piazza San Babila. The concept underlines the botanical origin and represents a real challenge for the group of farmers of “Cooperative de Teillage du Plateau” of Neubourg (Normandy, France).


Visitors will see the versatility of linen in all its interpretations, from fashion to the home, design to surprising composites.


The spectacular graphic set created by the designer Philippe Nigro has a height of over 5 meters, where the colors of linen clad Via Montenapoleone to underscore the excellence of Italian companies, spinners and weavers. An original luminous installation using over 1500 meters of linen fabric.


Visitors will be offered 60,000 bags of flax seeds to plant on their balconies and terraces, or in their gardens.