In December, at Superstudio Più, the Pop Air exhibition at the Balloon Museum will offer lovers of inflatable art an out-of-scale journey through unexpected shapes and surprising interactions

The Balloon Museum arrives in Milan with Pop Air, the exhibition dedicated to inflatable art that brings the reflective capacity of contemporary art and the lightness of the material (air) to inaugurate during the festive period.

Starting from 23 December 2022 and until 12 February 2023, the exhibition dedicated to 'inflatable' art arrives with eighteen international artists and art collectives in the Superstudio spaces, in via Tortona 27.

Balloon Museum: what to expect

A dynamic and playful setting, interactive, but also partly reflective. The goal - as already evidenced by the previous editions of Paris and Rome - is to create an open and emotional dialogue with the public, providing ideas on current issues.

In Pop Air the visitor is at the center of an experiential path in which interactivity is the protagonist. Each 'inflatable' work gives life to new spaces for physical, digital and cultural socialization, generating in the user a mix of amazement, curiosity and reflections on contemporary issues.

Inflatable Art. Fun, lightness and reflection

Walking among imaginary characters yet hyper real, maxi size, you will have the opportunity to observe new artistic expressions and techniques related to the world of exhibitions interactive. Fun, therefore, but also awareness; irony and reflection.

Environments with an unexpected design and strong interactivity welcome the visitor along the Balloon Street, a journey through works of pop colors and ironic suggestions in which spectators become protagonists by taking photographs and videos of their experience.

Balloon Museum and Pop Air: what to see

In the six thousand square meters of space set up at Superstudio, subjects with anthropomorphic and zoomorphic features will find temporary abode that animate the exhibition path with bright colors and unconventional and out-of-scale shapes.

An example of this is Airship Orchestra by Eness, a tribe of figures with an ironic and playful appearance who also involve through a sound experience in which light and music interact; but also the colorful and mysterious Ginjos characters resulting from the creativity of Rub Kandy.

The sculptor Max Streicher instead presents Silenus, a sleeping giant of monumental dimensions that shows the viewer his vulnerability. Through the inflatable technology it seems to breathe or fidget slowly, as before waking up.

Objects of everyday life and their interaction with space are investigated by Cyril Lancelin with Knot , a large knitted knot whose beginning and end are not perceived and from < strong> Geraldo Zamproni with Volatile Structure , large red cushions that seem to support the surrounding structure, in a perennial tension between content and context.

The investigation into nature and the observation of the balance between chaos and immobility are the distinctive features of the artistic collective Hyperstudio, which presents Hypercosmo , and the duo Quiet Ensemble, who signs the multimedia performance and unveils A quiet storm . The installations immerse in environments in which sea, sky and rain take on a new look.

A multiplied and psychedelic universe, enveloped in rarefied atmospheres, welcomes the viewer in Never ending stories by Motorefisico, where the perception of the surrounding place changes with the movement of the individual.

The interaction between person and space takes shape with the site-specific intervention Yellow 368 , by the collective Penique Productions, which appropriates a large environment and modifies its perception: a light and colorful envelope envelops the room and transforms itself into a living architecture, animated by the air generated by fans, which creates a sense of disorientation in the viewer.

Karina Smigla-Bobinski, drawing inspiration from neuroscience discoveries on the self-configuration of the brain, presents in the Superstudio spaces the unprecedented Polyheadra , an interactive installation that triggers a direct dialogue with the public. Called to actively participate in the configuration of the work, the viewer will be able to assemble inflatable tubes of different sizes in always different ways and document the result through photographs and videos.

The air becomes an architectural element with Tholos by Plastique Fantastique, a tribute to ancient temples, revisited in an inflatable key. The installation, unveiled as a world premiere on the occasion of the exhibition, reflects with irony on geometry and shapes, revealing new elements, made with mirroring and transparent materials.

100% natural and biodegradable

The exhibition, nominated for BEA Best Event Awards, is organized with great attention to the environmental impact. The commitment translates into concrete actions supported by the partner and supplier Gemar®️, the first company in the balloon and party sector to adopt sustainability reporting certified according to the GRI guidelines, which uses supplies of balloons with rubber latex.