The first edition of the innovativo international fair project will be held during Beijing Design Week. Beijing Design Fair is the first event on design and Made in Italy in China, created with a dual aim: to generate special trade relationships and an intercultural network between Italy and this extraordinary market, indispensable steps for good economic relations in the future. Beijing Design Fair focuses on the Italian furnishing system, relying on its values of quality, aesthetic research and international competitive force, involving some of the most prestigious brands in the world. Backed by the City of Beijing and the whole Chinese government, Beijing Design Fair is a showcase of worldwide appeal whose first edition has attracted some of the most outstanding companies of Italian design, which will have the opportunity to show their wares to a wide audience, including the most highly qualified professionals.