From Madison via NoMad to SoHo from 16 to 21 May Interni celebrated the excellence of Made in Italy in partnership with NYCxDesign: events, talks, openings under the sign of Design and the showcases of 50 showrooms involved

They call it New York Design Week but, on closer inspection, it could be defined as Italian Design Week in Manhattan”, with these words the Consul General of Italy in New York Fabrizio Di Michele opened the very crowded talk on May 20th on Park Avenue where Gilda Bojardi was invited as Testimonial for the Italian Design Day.

Read Gilda Bojardi's talk at the Consulate General of Italy on Park Avenue here

The debate was followed (and applauded) by a large audience of Interni fans, at the same time as the celebration of the 70th anniversary of the publication of the magazine and of Design made in Italy.

And in fact this NYCxDesign (read New York City by Design ed.) which lasted until May 23rd, had an entirely Italian tone starting from Interni which with its guide BIG ITALY NYhas returned to the city in style.

DOWNLOAD THE BIG ITALY NEW YORK PROGRAM HERE

The opening night of Big Italy with ICFF / Interni Design Night and NYCxDesign was May 17th.

In the NoMad and Madison areas, the most famous Italian companies, presided over by the iconic Interni flag, organized themed evenings in the best Milanese style.

Unmissable? The opening of Poltrona Frau at 181 Madison (btw. E 33rd & E 34th Str.).
The store designed by AMDL Circle / Michele De Lucchi which, in addition to the Tolentino brand, also hosts Ceccotti, Cappellini and a corner of Officine Gullo, was inaugurated in grand style.

Present were Franco Bianchi, CEO of the Haworth Group (which includes Poltrona Frau, Cappellini and Ceccotti), Nicola Coropulis, CEO Poltrona Frau, Giulio Cappellini artistic direction by Cappellini and Michele De Lucchi author of the project. “De Lucchi has created a fluid environment” declared Coropulis “in which the different brands and the various types of furniture follow one another, home, outdoor, office and kitchen: an ideal concept for a type of customer who is always looking for moreover, a 360° interior of the highest range quality”.

A short distance away is the new B&B Italia store. The store opened on two floors last March 7, which also includes the Maxalto, Flos, Arclinea and Louis brands Poulsen (all belonging to the Flos B&B Italia Group), aims to be the reference address also for the younger generations of Manhattan.

The store expansion project designed by architect Giussani, US partner of Studio Lissoni” says Francesco Farina, CEO of B&B Italia USA “aims to respect the strong identity of our brands, all with an important history, and at the same time to harmonize them with each other”.

From Moroso, a talk in style to liven up the store recently opened on Madison (105 btw E 29th & E30th) manned by Patrizia Moroso.

“We are very happy with the new location on Madison (they were previously in Soho on Greene Street). NoMad has become a reference area for architects who choose Italian design for its quality and heritage,” she said.

Also satisfied with his choice on Fifth Avenue (349 btw 33rd & E 34th) is Giovanni Del Vecchio, CEO of Giorgetti, who thanks to the large terrace overlooking the skyscrapers of Manhattan, offers his collection on display outdoor.

Still in the Fifth, but not on the street, at 133, Living Divani with Porro.

From West / East, they have created an idea of ​​a warm and comfortable Italian home, says Carola Bestetti CEO of Livingwe are on the second and third floors of this building. Upon entering, people have the idea of ​​being in a real apartment, which is very popular with the American public, always looking for a total look".

Further north, near the Madison District, at 192 Lexington Avenue, three brands of the Dexelance group: the store furnished in a refined style minimal welcomes Davide Groppi and Meridiani on the ground floor, more recently the Gervasoni space has been set up on the first floor.

The following day, Saturday 18th, the flags of Interni and the magazines of the May issue (in English, in the new graphic design by Tomo Tomo) were in plain sight in the historic area of ​​SoHo where ten years of Soho Design District were celebrated.

The area, presided over by a good number of Made in Italy companies (from Foscarini, to Flou, from Boffi – which will however open in October in Madison – in Flos, from Artemide to Scavolini, passing through Calligaris, Salvatori and Viabizzuno, without forgetting Society and Arper) and with its fascinating look marked by industrial lofts and the famous cast iron columns, SoHo continues to be one of the topical places in the world of furniture.

A new entry confirms this: the new Gessi space (opened on May 21st) at 214 Lafayette Street.

Casa Gessi New York is truly a remarkable address. Spread over five floors of a former power plant subsequently transformed into a residential building, it has a Neo Deco look that recalls the most glamorous America of the early twentieth century.

Floral wallpapers alternating with plain colored walls, displays inspired by the world of jewelery welcome the Gessi Boutique collection in fifteen trunks inspired by those of the great journeys of yesteryear. On the first floor a large 1920s style swimming pool.

And the story continues.

With Interni and the Big Italy circuit: another important move from SoHo to NoMad is planned for autumn, with the new Boffi store on Madison together with De Padova, MA/U Studio, ADL and Time & Style  ēdition. “Boffi Soho gave us a lot of satisfaction because it opened up the American market to us” says Roberto Gavazzi, CEO of the Group, “in the new space we will present a home world that welcomes Boffi's furnishing systems with furniture and upholstered furniture of De Padova, creating one where we will have the possibility of offering customers a complete offer”.