Birkenstock Box made its debut in Berlin with the store of Andreas Murkudis, and then continued its launch in the United States in collaboration with Barneys New York. Created by the architects Gonzalez Haase AAS, the Box is a converted cargo container that can be transformed in keeping with the interior design concepts of the various partner stores.

The Birkenstock Box of 10 Corso Como has exclusive interior design by Kris Ruhs; it will display six limited-edition Birkenstock models created for the occasion, as well as an assortment of items selected by 10 Corso Como, including clothing, handbags and accessories.