The prestigious Italian brand founded in 1963 thanks to the creation of the famous moccasins for motorists, with the characteristic black rubber nubs, opens its first point of sale in Dubai, inside the prestigious Dubai Mall-Level Shoe District. The new space, designed by Roberto Baciocchi, extends for a total area of about 75 m2, whose entrance features two angular display cases at the sides. The space is closely linked to the tradition of the brand and its strong identity, reflecting its elements of reference: the use of fine materials like briar, Alcantara and leather, carefully combined, is a reminder of the interiors of luxury cars, where every detail is elegant and sophisticated. The sales area stands out for its ample space and two lightboxes, in backlit glass, with images of the products. A few months before the opening of the first Car Shoe store in London, Gruppo Prada underlines its international growth strategy of retail channels for all its brands, in all markets with a strong potential for growth.