The installation is a playful exploration that makes reference to progress and evolution as a necessary resource to reinterpret the historical legacy of the company.

A free interpretation of the monograph This Will Be The Place edited by Felix Burrichter and published by Rizzoli (available in bookstores starting on 18 April) and presented during this event.


Cassina, always a pioneering company, thus puts past and present into contact, in a vision that looks to the future.


The project curated by Patricia Urquiola at Fondazione Giangiacomo Feltrinelli is a site-specific installation that establishes a dialogue with the space, the architecture of the building and the lines of research of the foundation on the urban habitat.


The visit starts on the first floor, where the space is divided by a gesture that echoes the diagonal design of the building: a disruption wall. In the first part, permeated by pink tones, virtual reality is grafted into a real dimension. Inside recognizable domestic spaces, visitors can have an unexpected experience of Cassina’s products and their evolution. The presence of works from the Cassina archives reinforces the concept of the past as a foundation on which to build the future.


The color green marks the arrival in another reality. In this area a reproduction of the large La Barca divan-island by Piero De Martini (1975) encourages visitors to share in the experience. Here we see the concept of Free Flow, a fluid, unlimited space in which to wait to enter the chroma key room: the technique shifts visitors into a virtual dimension, immersed in the collages designed for the book by the artist Martti Kalliala. A surreal, playful situation, not unlike a Playground.


Ascending towards the pointed top of the building, the futuristic Refuge Tonneau rises over the city like a beacon. Cassina has faithfully reconstructed the portable mountain refuge designed by Charlotte Perriand and Pierre Jeanneret in 1938, to spread the cultural values of the architects of the Modern.